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Fulvio Bonavia Makes Amazing Car Campaigns

 - Jul 5, 2010   Updated: Aug 10 2011
References: fulviobonavia &
Fulvio Bonavia first started his career as a illustrator for book covers and posters, but now he works for big brand names in the auto industry such as BMW, Toyota, and Audi. What a large leap.

In the gallery, there are a few of Fulvio Bonavia's digital illustrations for cars. He combines luxury cars with the outdoor city environment. He even combines the cars with historical places and monuments. Can you spot them?

Implications - Consumers are attracted to designs that contain a fantastical element. Products that are unconventional appeal to shoppers who want to experience something new. Companies could develop more items like in order to attract more shoppers.