Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Offbeat
Meat
Bored with tradition, foodies place heavier emphasis on novelty fare.
3.8
Trend score
What's Happening
What is the Offbeat Meat trend?
Offbeat Meat: Today’s consumers are willing to take more risks and one area they are doing this is in food choice. A burger can mean much more than the average beef or chicken sandwich, as restaurants serve up lion, camel, snake and even “unicorn” meat. This increased interest in bizarre or novelty cuisine creates opportunity for unexplored product diversity within the food and hospitality industry.
Trend themes
Themes within the Offbeat Meat trend
Three behaviours holding the trend together01
Novelty Cuisine
Increasing interest in bizarre or novelty cuisine creates opportunity for unexplored product diversity within the food and hospitality industry.
02
Colorful Food
The rise of colorful food in the offbeat meat industry creates opportunity for innovative product development with natural and edible food dyes.
03
Uncommon Meat
Sourcing unconventional meat, such as locusts, dinosaur, unicorn or lion meat, creates opportunity for creating rare, world-class burgers.
Industry implications
What the Offbeat Meat trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry should explore diversifying their food choices with novelty cuisine to attract adventurous consumers.
For
Food Industry
There is an opportunity for the food industry to innovate by offering products made with natural and edible food dyes, especially in the offbeat meat category.
For
Meat Industry
The meat industry should consider exploring the sourcing of unconventional meat to create rare, world-class burgers to cater to adventurous consumers.
Trend signals
Trend signals for Offbeat Meat
Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 8%.
Popularity58%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Offbeat Meat trend
8 featured examples from Feb 8 to Jul 4, 2010CategoryLifestyle
Edible Colored Bacon
Neil Caldwell's Rainbow Bacon is Soaked in Colorful Dye
Disruptive innovation opportunity: Bring innovative and visually appealing food products to market, targeting consumers seeking unique and exciting dining experiences.
CategoryPop Culture
Dinosaur Meat
Bosch 'Stone-Age-Meat' Gets Prehistorically Juicy
Food industry can explore new product offerings that cater to customers looking for unique and playful food experiences.
CategoryLifestyle
Locust Pizza Topping
Locust Pizzas are Becoming Popular in Australia
The food and beverage industry can explore the use of alternative ingredients, such as locusts, to create unique and innovative products for consumers.
CategoryUnique
Lion Burgers
Il Vinaio in Arizona Lets You Sink Your Teeth Into an African Lion
Fast food chains may look to incorporate unconventional meat options to attract adventurous consumers to their menu items.
CategoryUnique
Unicorn Meat
Thinkgeek Gets a Cease and Desist Letter for Their 'Unicorn Meat' Hoax
Opportunity for eCommerce platforms to expand their product offerings with quirky and novelty items.
CategoryLifestyle
Sausage Burgers
Uli Hoeness Launches the Nuernburger for McDonald's
The food and beverage industry can capitalize on the trend of regional fusion food by creating unique and tasty combinations that appeal to a wide range of consumers.
CategoryLifestyle
Camel Burgers
Fat-Free Beef Alternative at Local House in Dubai
The camel burger trend presents an opportunity for meat processing companies to diversify their product offerings and capitalize on the growing demand for unique and healthier mea…
CategoryWorld
Snake Burgers
An Indonesian Restaurant Serves Up a Slithering Dinner Delicacy
Restaurants and food companies looking to create unique and daring menu items.
