If I didn't tell you that these images are paintings, you would probably would think that this was the real deal. However, these hyperrealist portraits are paintings!
Created by artists Roberto Bernardi, Eric Christensen and Steve Mills, these paintings take tremendous skill and time. Take a look at the pictures in the gallery and see how amazing they are. There are more works that belong to these artists at the links provided.
Implications - With computer graphics becoming increasingly realistic, consumers are now expecting this sense of realism from campaigns. Businesses would be wise to use advertising techniques that employ these graphics to appeal to the growing consumer base fascinated by the potential of these computer visuals.