Visual artist PJ Smalley is delving into the the binary between the digital experience and reality in his latest series entitled 'Personal Shrines, Redefined.' Inspired by people's Facebook profiles, the four paintings in the featured gallery are dubbed 'Young Love,' 'The Static Age,' 'A Cyber Stalk to Remember' and 'Space Invaders.'
It's obvious by the titles that PJ Smalley not only sparks conversation, but adds a sense of humor to his work as well.
Implications - Businesses can attract young buyers by incorporating new technological and pop culture crazes into their branding and advertising. By using familiar imagery borrowed from new digital age innovations, a company will appeal to consumers due to the familiarity. Consumer curiosity and attention is gained by placing well-recognized images in new and unfamiliar mediums.
Key Themes Behind This Trend
- Incorporating Technological Crazes
- Businesses can attract young buyers by incorporating new technological and pop culture crazes into their branding and advertising.
- Familiar Imagery in New Mediums
- Consumer curiosity and attention is gained by placing well-recognized images in new and unfamiliar mediums.
- Blurring Digital and Physical Realities
- Artists like PJ Smalley are exploring the boundary between the digital experience and reality in their work.
Where This Applies
- Advertising
- Incorporating new technological and pop culture crazes into advertising campaigns can help businesses attract young buyers.
- Art
- The art industry can explore the intersection of digital and physical realities to create thought-provoking and innovative works.
- Consumer Goods
- Using familiar imagery from new digital age innovations in product branding can appeal to consumers and grab their attention.
