Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
Kalina N — February 12, 2023 — Art & Design
References: shopmixology
The playful candle is an excellent and cheeky gift if you can find one that gets the messaging right. If you are on the hunt for something like this, Ryan Porter | Candier is a good place to check out. The brand is known for many cheeky and creatively personalized candles and for Galentines Day, it calls attention to the 'I'd Swipe Right for You' candle. The aesthetic of the product is clean and modern. It clearly draws inspiration from the popularity of social media dating apps, where swiping right indicates that you are interested in somebody. The playful candle itself has a fresh and floral scent, sporting alluring smells of "Amber, Sandalwood, and Fresh Air."
Image Credit: Ryan Porter | Candier
Image Credit: Ryan Porter | Candier
Trend Themes
1. Personalized Candles - There is an opportunity for more companies to offer personalized candles with fun and cheeky messaging, especially inspired by social media trends.
2. Innovative Candle Scents - There is room for disruptive innovation in the candle industry with unique and unusual scents to appeal to younger audiences inspired by popular culture trends.
3. Social Media-inspired Merchandise - There is potential for the creation of more social media-inspired merchandise in various industries, such as fashion and beauty, to target younger demographics.
Industry Implications
1. Candle Industry - The candle industry has a chance to innovate by creating candles with modern and unique messaging to appeal to younger consumers.
2. Gift Industry - The gift industry can benefit from offering personalized and cheeky items inspired by social media, such as candles, for special occasions like Galentine's Day.
3. Marketing and Advertising Industry - The marketing and advertising industry can offer their clients creative concepts like social media-inspired candles as promotional merchandise to target younger consumers.
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