Category
Tech
Protocol Delegation
Trend cluster
Category
Holographic
Reality
Projected images bring an otherworldly experience that 3D can't.
5.0
Trend score
Trend
What is the Holographic Reality trend?
Holographic Reality: Why stop at 3D innovation when you could go one step further? Holograms surpass the "reality" of 3D, instead bringing the user to a completely different world that plays on futurism, fantasy and science fiction. Hi-tech gadgets that actually contain functioning holographic qualities are one way to appeal to the most future-focused of today's consumers.
Trend themes
Themes within the Holographic Reality trend
Three behaviours holding the trend together01
Holographic Technology
Holographic technology sets itself apart from the reality of 3D, providing a futuristic experience. This can lead to an opportunity for hi-tech gadgets, innovative flexible materials, and new materials that eliminate waste in production.
02
3D Projection
Projections that display 3D holograms create an innovative and immersive environment, leading to opportunities for holographic packaging, fauxlogram office art, and holographic celebrity campaigns.
03
Digital Projection
Digital projection technology will become increasingly popular in the year 2021 and may lead to opportunities for new wearable technology: holographic wrist phones, functional holographs in garments and home-decor products, and projection-based ads in film, music, and live events.
Industry implications
What the Holographic Reality trend means for industry
Where the trend changes the playbookFor
Technology Industry
The technology industry can explore the full potential of holographic technology by focusing on how functional holograms can be used in gadgets and wearables, covering a range of needs from entertainment to workplace efficiency.
For
Packaging Industry
The packaging industry can invest in material and printing technologies, which will push us towards a future of environmentally sustainable packaging that maintains its aesthetics and commercial appeal, while also eliminating waste and reducing production costs.
For
Marketing & Advertising Industry
The marketing and advertising industry can strategically apply digital projection and holograms to video ads, online banners, and outdoor billboards. These innovations have the potential to engage and immerse viewers, providing a novel advertising experience.
Trend signals
Trend signals for Holographic Reality
Trend score 5.0 out of 10, from popularity 76%, activity 67%, freshness 8%.
Popularity76%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Holographic Reality trend
7 featured examples from Jun 11, 2009 to Aug 5, 2010CategoryArt & Design
Holographic Mobiles
The Black Hole Concept Phone for 2020 Has a Levitating Mouse Ball
The consumer electronics industry could explore the integration of holographic technology in future mobile devices.
CategoryTech
Holographic Wrist Phones
Keep an Eye on Your Social Life with the Dew Wearable Cellphone
Opportunity for companies to create innovative wearable devices and smartphones that utilize holographic projection technology.
CategoryTech
Screenless Smartphones
'Trou' Hologram Projecting Flexible Mobile by Mac Funamizu
Disruptive innovation opportunity: Revolutionizing the mobile phone industry with screenless and hologram projection technology.
CategoryArt & Design
Fauxlogram Office Art
Microsoft 'Star Trek' Sculpture Shows Spock & Crew Ready to Materialize
There is a growing demand for unique and creative office-friendly artwork for business spaces.
CategoryTech
Holographic Hand Helds
The Cobalto Concept Phone Adds Science to Fiction
The trend of holographic hand held devices presents new opportunities for tech companies in the consumer electronics industry to create innovative and marketable devices.
CategoryEco
Futuristic Holographic Packaging
New Eco Package for Aquafresh Helps Sustainablity Shine
The packaging industry can benefit from incorporating holographic and eco-friendly materials to create innovative and sustainable packaging solutions.
CategoryFashion
Celebrity Holograms
The Lindsay Lohan Marc Ecko 2010 Campaign is Superimposed
The fashion industry can adopt hologram technology and celebrity branding to revolutionize their advertising and promotion strategies.
