The Palm Pre Makes Legit Run at iPhone Users (CES 2009)
Going Like Sixty — January 8, 2009 — Marketing
References: engadget
The Palm Pre was a big hit at the Consumer Electronics Show, and after the launch demonstration, the shareholders were rewarded with a 30% runup in the stock price. Obviously, there was a lot of buzz pre-show, and apparently the mobile phone fanatics liked what they saw. Sleek, thin and handsome, the Palm Pre phone will be offered with partner Sprint. The touchscreen phone has a 3.1 display with roller ball and a full QWERTY keyboard that slides out from the phone in a horizontal position. The phone can also be flipped on its side for full horizontal screen viewing.
Trend Themes
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Sleek Touchscreen Mobile Phones — Opportunity for disruptive innovation in the mobile phone industry by creating sleek, thin, and attractive touchscreen phones.
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Palm Pre — Opportunity for disruptive innovation in the smartphone industry by introducing a phone with a 3.1 display, roller ball, full QWERTY keyboard, and horizontal screen viewing.
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CES 2009 — Opportunity for disruptive innovation in the consumer electronics industry by showcasing and gaining attention for new and innovative products at CES.
Industry Implications
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Mobile Phone Industry — Opportunity for disruptive innovation in the mobile phone industry by creating sleek, thin, and attractive touchscreen phones.
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Smartphone Industry — Opportunity for disruptive innovation in the smartphone industry by introducing a phone with a 3.1 display, roller ball, full QWERTY keyboard, and horizontal screen viewing.
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Consumer Electronics Industry — Opportunity for disruptive innovation in the consumer electronics industry by showcasing and gaining attention for new and innovative products at CES.
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