New Eco Package for Aquafresh Helps Sustainablity Shine

The shiny graphics for a new ‘Aquafresh White & Shine’ pack that appeared on store shelves in early summer were produced with a technique that employs MiraFoil® metallic coating, HoloBriteTM filmless holographic press technology and a hybrid printing press.

Because of the special materials and applied production techniques, the glittering package is not only recyclable, but uses fewer resources because several manufacturing steps have been eliminated. The added bonus is a lower production cost and shorter lead times.