To bring the haircare industry one step closer to sustainability, P&G's Herbal Essences partnered with Eastman to package its shampoo and conditioner collection in molecular-recycled plastic. Eastman's collection of containers dubbed the Eastman Renew material will make Herbal Essences the first of P&G's brands to use environmentally-friendly material as its primary packaging.
Packaging made from Eastman Renew resins includes 50% certified recycled plastic. The new haircare containers follow an August 2021 agreement between the two brands to collaborate on initiatives that advance the recycling of more materials, thereby encouraging eco-conscious behavior among consumers. To kick off the initiative, five Herbal Essences bio: renew sulfate-free collections will include the upgraded Eatman Renew materials, including the Alow Vera line-up.
Image Credit: Herbal Essences
What Makes This Trend Stand Out
- Molecular-recycled Packaging
- The use of molecular-recycled plastic in packaging can be a trendsetter with scope for disrupting the packaging industry as well as waste management sector.
- Eco-friendly Packaging
- Eco-friendly packaging can be a growing trend as brands and companies become increasingly focused on reducing their carbon footprint and making their products more sustainable.
- Collaboration for Sustainable Initiatives
- Collaboration between brands and companies for sustainable initiatives can set a trend by triggering a collective effort to push for more eco-friendly solutions and processes across industries.
Sectors Adopting This
- Packaging
- The packaging industry has an opportunity to innovate with the use of sustainable materials and processes that can address environmental concerns and promote a circular economy.
- Haircare
- The haircare industry can benefit from incorporating eco-friendly packaging options for products to meet the growing demand for sustainable and natural solutions.
- Waste Management
- The waste management industry can leverage molecular-recycled plastic and other sustainable processes to reduce landfill waste and promote a more circular economy.
