Starlet Style Campaigns

The 6126 by Lindsay Lohan Line Brings More than Leggings

First there was a legging line, then there was the stint with an established label and now there is the 6126 by Lindsay Lohan collection. Hitting the fashion industry with her very own ready-to-wear apparel and handbags, Lohan is certainly not slinking away from her past fashion faux pas.

Enlisting her sister to model alongside her, the 6126 by Lindsay Lohan collection is as edgy as the photoshoot above. According to Lohan, "I wanted to create pieces that would allow you to pair your favorite legwear items with your favorite statement blazer or top, transforming your look from day to night."

Celebrity Fashion Lines
Opportunity for other celebrities to launch their own fashion brands.
Versatile Fashion
Creating pieces that can easily transition from day to night.
Sibling Collaborations
Collaborations between siblings in the fashion industry.

Where This Applies

Fashion and Apparel
Innovation in the design and production of clothing and accessories.
Modeling and Photography
Innovations in modeling techniques and creative photoshoot concepts.
Celebrity Branding
Opportunities for celebrities to expand their personal brand through fashion collaborations.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 20%
Activity 43%
Freshness 8%