Martin Ortiz's Colgate packaging concept is unlike anything I've seen in the world of daily dental care. Rather than the toothpaste tubes we're used to seeing, this design takes a more bulbous approach, packaging your tartar-fighting goodness inside an orb that reminds me of those lime and lemon juice bottles you see at the supermarket.
Although this may never land on store shelves, I like Martin Ortiz's Colgate packaging design because it goes against the grain and packages toothpaste in a new and novel way.
Why This Trend Is Growing
- Bulbous Packaging
- Disruptive innovation opportunity: Explore alternative packaging designs that defy traditional norms and offer unique customer experiences.
- Novel Toothpaste Packaging
- Disruptive innovation opportunity: Develop innovative packaging concepts for oral care products that capture attention and differentiate from competitors.
- Unconventional Product Presentation
- Disruptive innovation opportunity: Challenge the conventional presentation of everyday products to create a fresh and engaging brand experience.
Industries Being Reshaped
- Packaging
- Disruptive innovation opportunity: Innovate packaging solutions across industries to enhance functionality, aesthetics, and sustainability.
- Oral Care
- Disruptive innovation opportunity: Rethink the traditional packaging and delivery methods of toothpaste and oral care products for improved customer satisfaction.
- Consumer Goods
- Disruptive innovation opportunity: Reimagine the packaging and presentation of everyday consumer goods to create excitement and differentiate from competitors.
