It's huge, it combines the latest gadgetry into a wristwatch, and it features a rotary-dial-inspired interface. The Cool G108 is both a phone and a watch. But wait, there's more - it also has a 1.3-megapixel camera, multimedia player, Bluetooth, 0.5MB of built-in memory and a MMS expansion slot! Wow. Beam me up, Scotty!
Implications - Target audiences are shifting towards items that multitask and simplify their lives. Ideas such as the Cool G108 combine ordinary objects together to appeal to the idea of saving consumers the extra labor. Companies can take this desire and use it to their advantage by creating a single piece of technology that combines the benefits of other products, which consumers will be drawn to.