Eco-Friendly Ice Cream

Unilever Develops Freeze-at-Home Ice Cream to Reduce Emissions

Wow! Ice cream might never be a guilt-free pleasure, but researchers are hoping to make the dairy indulgence better for the planet, if not our waistlines.

Unilever is developing a freeze-at-home low-carbon ice cream which it reckons will help reduce greenhouse gas emissions.

The FMCG giant, the world’s largest producer of ice cream with brands that include Wall’s, Ben & Jerry’s and Magnum, hopes that a “low-carbon” product sold at room temperature and frozen at home will minimize environmental impact.

Ice cream is one of the company’s more energy-intensive products because of the need to keep it frozen during transport and storage.

Research is being undertaken in Unilever’s own laboratories with Cambridge University. Gavin Neath, Unilever’s senior vice-president for sustainability, told The Times: “We have to look at a really radical solution."

Freeze-at-home Ice Cream
Opportunity for developing low-carbon ice cream that can be frozen at home, reducing greenhouse gas emissions.
Low-carbon Products
Disruptive innovation opportunity to create products that have minimal environmental impact, such as low-carbon ice cream.
Energy-efficient Food Storage
Innovation potential to develop energy-efficient storage solutions for food products like ice cream, reducing energy consumption.

Who This Affects Most

Food and Beverage
Industry can explore the development of eco-friendly food products, such as low-carbon ice cream, to meet consumer demand for sustainability.
Frozen Food
Opportunity for the frozen food industry to adopt freeze-at-home solutions, reducing energy consumption in transportation and storage.
Sustainability
Industry can focus on sustainable practices and develop innovative solutions, like low-carbon ice cream, to minimize environmental impact.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 69%
Freshness 8%