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Stephane Malka Rue Sans Frontieres Installation is Truly Compelling

 - Aug 1, 2010
References: stephanemalka & fastcodesign
Featuring ordinary cardboard boxes transformed into a single visual masterpiece, the Stephane Malka Rue Sans Frontieres installation is undoubtedly overwhelming.

With each cardboard box colored with glossy white paint and stacked to create an illusion of real-life pixelation, this exhibit wowed many at the Moscow art fair. Pieced together in an intricately architectural manner, this Stephane Malka Rue Sans Frontieres installation is definitely an aesthetically-pleasing artwork.

Implications - NO US, WE OR OUR

Youth consumers have an intense fascination with the mundane. Cardboard box pixelation art is symptomatic of this desire to see the quotidian objects of our life turned into something extraordinary. Companies should create ad campaigns that find unique ways to glorify the mundane objects.