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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Radical Rebranding

Pushing boundaries of reinvention to gain consumer attention

Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
848,594 Total Clicks
Date Range:
Jan 10 — Oct 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Controversial Logo Redesigns
Controversial Logo Redesigns
The New Gap Logo Has Taken the Internet by Storm
The new Gap logo is taking the Internet by storm. After having the same branding over 20 years, Gap decided to introduce a fresher look. Almost immediately after debuting the new Gap logo, Gap was bombarded… MORE
Redesigned Corporate Cafes
Redesigned Corporate Cafes
'Coffee and Tea' is Starbucks' Latest Attempt at Not Looking Lame
I am not going to hate on Starbucks too much here, they have paid my bills for a few years, and still do. But we could all see trouble a brewing, and to face the problems head on, ‘Coffee and Tea’ was… MORE
Junk Food Vegetables
Junk Food Vegetables
The Baby Carrots Campaign Aims to Help Kids Eat Healthier
In an effort to make carrots as coveted as a bag of barbecue chips, the Baby Carrots Campaign will be repackaging baby carrots in the form of junk food. Crispin Porter + Bogusky, a high-profile ad agency… MORE
Reshaped Classic Games
Reshaped Classic Games
The Newly Redesigned Monopoly Revolution
The new Monopoly Revolution features a modern circular playing surface perfect for travel. Compact and sleek, Monopoly Revolution is the first design in the game’s 75-year history to feature a completely… MORE
Controversial Commercial Rebranding
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
Kentucky Friend Chicken became KFC so we'd forget it was fried, and now the Corn Refineries Association will be calling high fructose corn syrup "corn sugar" to rid it of its bad rap. With growing public… MORE
Distinctive Logo Enhancements
Distinctive Logo Enhancements
Dodge Logo Redesign Separates Cars & Trucks, Emphasizes Performance
Chrysler has decided to split up the branding of its Dodge cars and trucks, and the images above reflect the respective Dodge logo redesign. The lead image features two red racing stripes placed at an… MORE
Fiery Superhero Rebranding
Fiery Superhero Rebranding
At Comic-Con 2010, Marvel Comics Announces the 'Red Hulk'
At the 2010 Comic-Con in San Diego, Marvel Comics revealed that the latest superhero to join the cast of their 'Avengers' monthly comic will be 'Red Hulk,' a chromatically-altered version of their popular… MORE

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Related Examples

play_circle_filled Fascinating Feathered Logos
Fascinating Feathered Logos
The Umeric HBO 'Unexpected' Campaign is Peculiar
Revamped Logo Illustrations
Revamped Logo Illustrations
Jean Charles de Castelbajac Redefines Previous Artwork
Creative Sugar Cubes
Creative Sugar Cubes
Israel Designer Makes Roman Numeral Sugar Cubes
Sugary Bacon Treats
Sugary Bacon Treats
Satisfy Your Food Cravings with the Chocolate-Covered Bacon Skewers
Psychedelic Sweets
Psychedelic Sweets
Mother New York Adds Fun and Flavor to These Sweet'N Low Advertisements
play_circle_filled Sugary World Records
Sugary World Records
Mentos and Cola Eruptions Set a New World Record with 2,433 Explosions
Athletic Typography
Athletic Typography
These Nike 2010 Fonts are Unique and Creative
Geeky Car Logos
Geeky Car Logos
The Stormtrooper Hood Ornament Lets You Ride With Retro Style
Poop-Stained Logos
Poop-Stained Logos
The BP Pigeon T-Shirt Designed by Jeff Staple Makes a Visual Statement
play_circle_filled Healthy Junk Food Apps
Healthy Junk Food Apps
Bryan Au's Eco Chef iPhone App Has Over 100 Recipes
play_circle_filled Cylindrical Storefront Logos
Cylindrical Storefront Logos
Shanghai Apple Flagship Store Mimics NYC's Apple Glass Cube
Perfectly Placed Logos
Perfectly Placed Logos
The Adriana Lima V Spain 'Sexy Body Issue'
Potato Chip Sushi
Potato Chip Sushi
The Pringles Rice Infusions Campaign is Tempting
Greasy Food Sculptures
Greasy Food Sculptures
Chris Von Szombathy's Statuettes are Finger Lickin' Good
play_circle_filled Intense Logo Analysis
Intense Logo Analysis
Blogosphere Breaks Down Mark Zuckerberg Facebook Insignia at D8
Controversial Crowdsourced Logos
Controversial Crowdsourced Logos
The Greenpeace BP Logo Redesign Campaign Stirs Up Controversy
Candied Logos (Update)
Candied Logos (Update)
'Lolli-Pop' by Massimo Gammacurta is for Anyone With a Sweet Tooth
18 Marvel Comic Inspired Creations
18 Marvel Comic Inspired Creations
From The Avengers Apparel to Superhero Musicals
Rebranded Coffee Shops
Rebranded Coffee Shops
The Starbucks Concept Store Has Fresh New Look
Real-Life Boardgame Houses
Real-Life Boardgame Houses
Art Project Draws Inspiration from Classic Monopoly Game
98 Comic Book Creations
98 Comic Book Creations
From Superhero Sneakers to Superhero Bromances
20 Innovations in Fast Food
20 Innovations in Fast Food
Creative Ways to Keep Junk Food Lovers Happy and Unhealthy
Healthy Halloween Eco-Treats
Healthy Halloween Eco-Treats
Inhabitot's List of Halloween Good-for-You Goodies
Analyzing Leading Logos
Analyzing Leading Logos
Web Design Ledger Highlights Winning Logo Design
Mobile Coffee Orders
Mobile Coffee Orders
Pay for Your Next Starbucks Drink on Your iPhone
Virtual Boardgame Lands
Virtual Boardgame Lands
Hasbro Monopoly City Streets Lets You Play in Real Life
11 Monopoly Innovations
11 Monopoly Innovations
Honouring an Iconic Board Game, From Shoes to LEGO
Inappropriate Playing Cards
Inappropriate Playing Cards
Classic Monopoly Cards are Given an Adult Twist
Faux Indie Espresso Bars
Faux Indie Espresso Bars
Starbucks 15th Avenue E Coffee and Tea Shops May Even Serve Wine
36 Ways Starbucks Shapes the World
36 Ways Starbucks Shapes the World
From Beverages on TV to Cup of Joe Garbage Bins
Tryvertising Rewards
Tryvertising Rewards
Free Starbucks Ice Cream Treats for Facebook Users
DIY Breakable Banks
DIY Breakable Banks
The Intricate LEGO Safe is Made for Monopoly Money
Logo Fads
Logo Fads
LogoLounge.com Analyses Thousands of Logos to Predict Upcoming Logo Trends
Modernizing Classic Games
Modernizing Classic Games
Monopoly: Recession Edition Plays on Hard Times
play_circle_filled Kosher Soft Drinks
Kosher Soft Drinks
Passover Coke Goes With Everything
Treats For Coffee Snobs
Treats For Coffee Snobs
Starbucks Launches Super-Premium Ice Cream
play_circle_filled Cartoon Logo Evolutions
Cartoon Logo Evolutions
Animated Short Shows the Evolution of the “Batman” Logo
Political Junk Food
Political Junk Food
Obama Fingers Are Curry Flavored Chicken Strips in Germany
Starbucks on the Runway
Starbucks on the Runway
Dsquared Fall 2009 Show Had Runways Clinging to Branded Cups
$1 Instant Coffee to Go
$1 Instant Coffee to Go
Starbucks Via Ready Brew Launches In Purse-Sized Packs
play_circle_filled Sacrificial Junk Food Ads
Sacrificial Junk Food Ads
Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
Healthy Snack Vending Machines
Healthy Snack Vending Machines
Japanese Feast on Sweet Potato Cookies
play_circle_filled DIY Junk Food Clones
DIY Junk Food Clones
Make Your Own Twinkies
Rebranding Classic Board Games
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
Renaissance SuperHeroes
Renaissance SuperHeroes
Worth1000 Masterpieces Showcase Quirky Creativity
Junkfood Branded Christmas Trees
Junkfood Branded Christmas Trees
Bring Yuletide Cheer With Logornaments
play_circle_filled Coffee Branding Parodies
Coffee Branding Parodies
"What if Starbucks Marketed Like a Church?"
Smiley Soda Logos
Smiley Soda Logos
Pepsi's Emotion-Based Branding
32 Superhero Spin-Offs
32 Superhero Spin-Offs
From Iron Man 2 to Batman
Celebratory Branding Changes
Celebratory Branding Changes
6 Google Birthday Logos
Recalled Comic Books
Recalled Comic Books
Collectable Worthy Cover Errors
Board-Game Inspired Shoes
Board-Game Inspired Shoes
Reebok's Monopoly Reverse Jam
Video Game Board Games
Video Game Board Games
Nintendo Monopoly
Mega Branding Changes
Mega Branding Changes
Walmart Adds Asterisk to Logo
play_circle_filled Reinterpreting Movie Heroes
Reinterpreting Movie Heroes
Discontent Artist Remakes Incredible Hulk in Photoshop
Senior Superheroes
Senior Superheroes
Aging Comics by Donald Soffritti
Natural Colas
Natural Colas
Red Bull Simply Cola
play_circle_filled Design Google's Logo
Design Google's Logo
Doodle 4 Google Competition
"Healthy" Soda
"Healthy" Soda
Pepsi Raw
Marvel Comics Online
Marvel Comics Online
Spiderman & X-Men Go Digital