I am not going to hate on Starbucks too much here, they have paid my bills for a few years, and still do. But we could all see trouble a brewing, and to face the problems head on, ‘Coffee and Tea’ was devised.
This is the re-branding, and relaunching of the chain. An attempt to not look so yuppie-ish to the urban artist, and to be a little bit more country to the rural folk. With rustic hardword floors, the mysterious removal of the eponymous green siren, Coffee and Tea still promises to deliver your obnoxious latte that has a temperature requirement.
Redesigned Corporate Cafes
More Stats +/-
36 Ways Starbucks Shapes the World
Starbucks on the Runway
Faux Indie Espresso Bars
Treats For Coffee Snobs
Coffee Branding Parodies
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.