In an effort to make carrots as coveted as a bag of barbecue chips, the Baby Carrots Campaign will be repackaging baby carrots in the form of junk food.
Crispin Porter + Bogusky, a high-profile ad agency is dishing out $25 million to drive up carrot sales with this campaign. Featuring a variety of online ads, an iPhone app, along with this junk food-packaged item being served in vending machines, this campaign hopes to promote healthy eating for the younger population.
What's Driving This Trend
- Junk Food Packaging
- Opportunity for companies to repackage healthy foods in the form of junk food to appeal to young consumers.
- Healthy Eating Campaigns
- Potential for ad agencies to invest in campaigns promoting healthy eating habits to aid public health initiatives.
- Mobile Apps for Healthy Eating
- The development of mobile apps that encourage healthier food choices can help aid in the fight against childhood obesity.
Who This Affects Most
- Food and Beverage
- Innovative companies within the food and beverage industry can reposition their products to meet the needs of health-conscious consumers.
- Advertising
- Product packaging and advertising agencies can capitalize on the opportunity to promote healthier food choices to a younger audience.
- Health and Fitness
- Tech companies can create mobile applications and wearable devices to help promote healthy eating habits and thus creating disruption in the health and fitness space.
