Category
Tech
Adaptive Gateways
Trend cluster
Category
Social
Appvertising
Brands use Facebook apps to futher interactive campaigns.
5.1
Trend score
What's Happening
What is the Social Appvertising trend?
Social Appvertising: Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Evidence
Examples of the Social Appvertising trend
CategoryMarketing
Social Media Artvertising
Create Your Own Ad with the AmEx Canvas Contest
Brands can leverage creative user-generated content through digital art contests to create engaging advertising campaigns.
CategoryMarketing
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
Implementing innovative marketing strategies to differentiate brands and attract consumers.
CategoryLife-Stages
Aging Billboards
'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
The aging billboard trend can be adopted by the advertising industry to create innovative and attention-grabbing campaigns for their clients.
CategoryFashion
Luscious Landscape Contests
Umbro Holds a Photographic Competition to Keep England Beautiful
Sports brands can organize contests to engage with their customers, promote their products, and create brand loyalty.
CategoryPop Culture
Social Shopper Cams
The Diesel Facebook Cam is for the Networking Shopaholic
Disruptive innovation opportunity: incorporating social media features and camera technology into fashion retail stores to enhance the shopping experience and drive customer engag…
Trend themes
Themes within the Social Appvertising trend
Three behaviours holding the trend together01
Interactive Advertising
Companies are using interactive applications in their campaigns to maximize consumer engagement.
02
Social Networking Shopping
Shops are connecting themselves to social networking tools to offer fun shopping experiences for their customers.
03
Social Media Contests
Companies are using social media platforms to host fun contests to engage their customers and promote their brand.
Industry implications
What the Social Appvertising trend means for industry
Where the trend changes the playbookFor
Advertising
There are opportunities for businesses to create innovative and interactive advertising campaigns that maximize consumer engagement.
For
Retail
Retailers can incorporate social media into their business strategies by offering interactive shopping experiences and leveraging user-generated content to promote their products.
For
Marketing
Marketers can promote brand awareness and customer engagement by creating social media contests that offer incentives such as VIP tickets, trips, and other rewards.
Trend signals
Trend signals for Social Appvertising
Trend score 5.1 out of 10, from popularity 77%, activity 67%, freshness 8%.
Popularity77%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
