(SPONSORED) Unleash your inner artist! Have you ever looked at an advertisement and thought to yourself, ‘I think I’d have a knack for this?' Well, here's your chance. American Express is asking YOU to participate in its AmEx Canvas Contest. You have until November 15th to create a digital ad online using American Express’ Facebook application. Log on, do your magic and don't forget to share your marvelous masterpiece!
In addition to bragging rights, the winner of the AmEx Canvas Contest will get a trip for two to New York City! He or she will also be featured in an online ad as part of American Express’ advertising campaign.
Check out Trend Hunter’s first canvas above, as well as the canvases of our editors.
Key Themes Behind This Trend
- Digital Art Contests
- By hosting digital art contests on social media platforms, companies can leverage user-generated content to drive engagement and get fresh marketing perspectives.
- Collaborative Branding Initiatives
- Collaborating with an established brand can help companies gain exposure while providing creative opportunities for artists and designers.
- Gamification Marketing
- Gamifying marketing initiatives with contests and prizes can generate excitement and encourage user engagement with a brand or product.
Where This Applies
- Advertising
- Brands can leverage creative user-generated content through digital art contests to create engaging advertising campaigns.
- Social Media
- Social media platforms offer opportunities for innovative marketing campaigns like the AmEx Canvas Contest.
- Art and Design
- Collaborative branding initiatives like the AmEx Canvas Contest provide opportunities for artists and designers to showcase their work and gain exposure.
