The family unit receives attention again in imagery and marketing
Implications - Perhaps in part due to the changing structure of the family unit over the last 50 years, there has been more of a focus on independence and individuality in art and marketing. Increasingly, however, families and familial themes are being featured in imagery, indicating a reversion back to family values and relationships, whether it's the traditional nuclear family or the modern-day extended family or single parent household.
Trend Themes
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Family Values in Imagery and Marketing — As families and familial themes are being depicted more in the media, businesses have the opportunity to appeal to consumers through nostalgia and inclusive messaging.
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Familial Fashions — The trend of styled family photoshoots allows for businesses to target consumers through their love of fashion and family experiences, while simultaneously promoting their products in a relatable light.
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Hipster Family Style — Businesses can appeal to the growing hipster demographic by incorporating vintage and retro styles into their advertising, particularly with family-based storylines.
Industry Implications
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Fashion — The fashion industry can take advantage of the trend toward familial-themed imagery by designing family-oriented collections and marketing campaigns.
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Consumer Goods — The trend of family values in imagery and marketing provides businesses in the consumer goods industry the opportunity to target consumers through inclusive messaging that fosters a sense of community and belonging.
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Home and Decor — The trend toward styled family photoshoots allows businesses in the home and decor industry to appeal to consumers' sentimental attachment to family by selling products and experiences that evoke nostalgia and the warmth of family life.
5 Featured, 42 Examples:
1,145,135 Total Clicks
Date Range:
Jan 10 — Oct 10
Trending:
Hot
Consumer Insight Topics:
