This is an awesome example of live and interactive marketing. It was put on by the Red Cross and is the work of ad agency Leo Burnett Argentine. It demonstrates that the world is getting warmer... much, much warmer. Like a human ice cream cone, the man in the picture has melted onto the street. Educate yourself. Grab a pamphlet before this guy is gone forever.
Implications - In today's society, the number of individuals following the environmental movement is increasing at an unprecedented rate. Companies will benefit by providing consumers with products that are complementary to the new green lifestyles that many consumers are beginning to adapt. In doing so, companies will demonstrate their concern for issues that affect the world at large, which will gain recognition from a growing clientele.