Colombian photographer Mauricio Candela has always been passionate about pictures, so it's no surprise that his work is supreme. For the car advertisements in the gallery above, Candela integrated real-life circumstances into point-of-view images: passersby drop their belongings in shock and awe upon seeing the vehicle.
Mauricio Candela relocated to the U.S., where he was able to delve into a more personal side of his photography. He also continued advertising work, and has shot campaigns for companies like McDonald's, Smirnoff and Ford.
Why This Trend Is Growing
- POV Advertising
- Incorporating real-life circumstances into point-of-view images for advertisements.
- Personalized Photography
- Using personal experiences and unique perspectives to enhance photography work.
- Innovative Campaigns
- Exploring new and creative ideas for advertising campaigns.
Industries Being Reshaped
- Advertising
- Utilizing POV advertising and personalized photography to create memorable and effective ad campaigns.
- Automotive
- Incorporating POV advertising in automotive advertising to showcase vehicles in a unique way.
- Food and Beverage
- Using personalized photography to make food and beverage advertising more relatable and authentic.
