Gap recently introduced the Sprize loyalty program with a bang. Their motto "Shopping turned on its head" was never so literal as when they turned a Vancouver Gap into an upside down shopping experience. Everything including the mirrors, displays, bags, cars parked outside and even a hotdog stand were flipped to promote the automatic credits customers will get if an item they purchase drops price within 45 days.
The Sprize loyalty program is not only innovative in itself, but it is also (evidently) a truly innovative launch.
The Sprize Loyalty Program at the Gap Turns Shopping on Its Head
Shelby Lee Walsh — December 8, 2009 — Marketing
References: gap & adsoftheworld