Sometimes love is the best medicine; this was the inspiration behind Bertine, a Berlin-based trend shop. At Bertine's online store, you can buy what they deem a very good medicine for the soul.
Inside the medicine tins are capsules containing love notes. The idea is to open a capsule a day, each with its own bit of love advice, and let the words inspire your soul!
Bertine also offers relaxing capsules and luck capsules.
Implications - DIG DEEPER INTO THE SECOND SENTENCE; WHERE DID THIS SELF LOVE REVOLUTION COME FROM?
Nowadays consumers are appreciating this use of love campaigning. Buyers are accepting this change because of this new revolution of self-love. Businesses should consider using this method of love campaigning to help consumers connect to their products on a more relatable level.
Selling Love Like Medicine
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