Food brands offer baking products with low-sugar
Trend - Low-sugar baking is becoming more popular and brands are speeding this process along with low-sugar (and alternative sweetener) options in at-home baking products. Everything from oven-friendly chocolates to baking mixes are touting their low-sugar content.
Insight - The "alternatives" industry has become so popular because it directly caters to consumers with intolerances, insensitivities, and health issues. As alternatives to long-used ingredients become more sophisticated and diverse, consumers who are generally health conscious (but without health issues) are also more interested in experimenting in this space.
Insight - The "alternatives" industry has become so popular because it directly caters to consumers with intolerances, insensitivities, and health issues. As alternatives to long-used ingredients become more sophisticated and diverse, consumers who are generally health conscious (but without health issues) are also more interested in experimenting in this space.
Workshop Question - How is your brand catering to consumers' more niche needs and preferences?
Trend Themes
1. Alternative Sweeteners and Ingredients - As alternatives to long-used ingredients become more sophisticated and diverse, there is an opportunity for businesses to cater to consumers with intolerances, insensitivities, and health issues, as well as those who are health-conscious but without health issues to experiment in this space.
2. Diabetes-friendly Products - As the number of people with diabetes increases, there is an opportunity for businesses to develop and market diabetes-friendly products, such as baking mixes or chocolate baking chips, that cater to this target market.
3. Low-sugar Products - With more consumers seeking healthier alternatives to sugar-rich products, there is an opportunity for businesses to develop and market low-sugar baking products with alternative sweeteners and ingredients that still deliver on taste.
Industry Implications
1. Food & Beverage - The food & beverage industry can utilize alternative sweeteners and ingredients to cater to consumers with health issues or dietary restrictions, as well as health-conscious consumers who seek healthier options.
2. Health & Wellness - The health & wellness industry can develop and market diabetes-friendly products, as well as low-sugar products that cater to consumers seeking healthier alternatives to sugar-rich products.
3. Consumer Packaged Goods - The consumer packaged goods industry can develop and market baking products, such as baking mixes or chocolate baking chips with alternative sweeteners and ingredients that cater to health-conscious consumers who seek delicious and healthier options.
