Category
Lifestyle
Festive Fusions
3.8
Trend score
Trend
What is the Low-Sugar Baking trend?
Low-Sugar Baking: Low-sugar baking is becoming more popular and brands are speeding this process along with low-sugar (and alternative sweetener) options in at-home baking products. Everything from oven-friendly chocolates to baking mixes are touting their low-sugar content.
Insight
The consumer insight behind the Low-Sugar Baking trend
The "alternatives" industry has become so popular because it directly caters to consumers with intolerances, insensitivities, and health issues. As alternatives to long-used ingredients become more sophisticated and diverse, consumers who are generally health conscious (but without health issues) are also more interested in experimenting in this space.
Trend themes
Themes within the Low-Sugar Baking trend
Three behaviours holding the trend together01
Alternative Sweeteners and Ingredients
As alternatives to long-used ingredients become more sophisticated and diverse, there is an opportunity for businesses to cater to consumers with intolerances, insensitivities, and health issues, as well as those who are health-conscious but without health issues to experiment in this space.
02
Diabetes-Friendly Products
As the number of people with diabetes increases, there is an opportunity for businesses to develop and market diabetes-friendly products, such as baking mixes or chocolate baking chips, that cater to this target market.
03
Low-Sugar Products
With more consumers seeking healthier alternatives to sugar-rich products, there is an opportunity for businesses to develop and market low-sugar baking products with alternative sweeteners and ingredients that still deliver on taste.
Industry implications
What the Low-Sugar Baking trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food & beverage industry can utilize alternative sweeteners and ingredients to cater to consumers with health issues or dietary restrictions, as well as health-conscious consumers who seek healthier options.
For
Health & Wellness
The health & wellness industry can develop and market diabetes-friendly products, as well as low-sugar products that cater to consumers seeking healthier alternatives to sugar-rich products.
For
Consumer Packaged Goods
The consumer packaged goods industry can develop and market baking products, such as baking mixes or chocolate baking chips with alternative sweeteners and ingredients that cater to health-conscious consumers who seek delicious and healthier options.
Workshop question
How is your brand catering to consumers' more niche needs and preferences?
Trend signals
Trend signals for Low-Sugar Baking
Trend score 3.8 out of 10, from popularity 52%, activity 44%, freshness 16%.
Popularity52%
Activity44%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Low-Sugar Baking trend
9 featured examples from Jun 25, 2020 to Jul 1, 2023CategoryLifestyle
Sourdough Baking Mixes
Jesha's Classic Pancake & Waffle Mix is Made with Just Six Ingredients
Disruptive innovation opportunity: Develop innovative baking mixes that address specific dietary needs, such as gut health and ingredient-conscious preferences, within the food an…
CategoryLifestyle
Konjac-Powered Baking Mixes
MOYU Makes Better-for-You Baking Mixes with a Fiber-Rich Superfood
Opportunity for health food companies to capitalize on the trend of incorporating konjac, a fiber-rich superfood, into their products.
CategoryMarketing
Low-Sugar Baking Chocolates
SkinnyDipped Baking Bits Have No Stevia or Sugar Alcohols
The food manufacturing industry could create more low-sugar, organic, and non-GMO products, such as baking chocolates or other baking goods.
CategoryLifestyle
Diabetic-Friendly Baking Mixes
TruEats Modern Baking Co. Makes Mixes Without Added Sugar
Companies within the food and beverage industry can explore developing healthier options for baking mixes that cater to individuals with dietary restrictions.
CategoryMarketing
Low-Sugar Baking Mixes
Miss Jones Baking Co Reduced-Sugar Baking Mixes Come in Five Options
The baking mix industry can tap into the growing demand for healthier baking options and develop products using 100% whole grains and natural sweeteners.
CategoryLifestyle
Oat Milk Chocolate Chips
Endangered Species' Baking Chips Combine Oat Milk & Dark Chocolate
The creation of plant-based baking chips opens up opportunities for food manufacturing companies to explore and expand their plant-based product lines.
CategoryLifestyle
Alternative Sugar Baking Chips
Guittard's Beyond Sugar Chocolate is Keto- and Paleo-Friendly
Opportunity for food and beverage companies to expand their product lines and create diet-friendly options.
CategoryLifestyle
Plant-Based Bakers Chocolate
The Luker Chocolate Choco Oat M!lk 43% No Added Sugar is Low in Sugar
Food manufacturers can create plant-based chocolate products with low-sugar, gluten-free and vegan-friendly ingredients to cater to health-conscious consumers and capitalize on ri…
CategoryLifestyle
Free-From Bread Alternatives
Cloudies is Free from Gluten, Sugar and Carbs
Opportunity for companies in the food and beverage industry to introduce and market health-conscious and innovative products that cater to consumers' dietary needs and preferences.
