TruEats Modern Baking Co. is a new venture from a father-and-son team that uses ingredients like chickpeas, almonds and mung beans to create diabetic-friendly baking mixes. The startup is introducing itself to the world with products like a pancake and waffle mix, a brownie mix and a chocolate muffin and cake mix, which are plant-based, gluten-free and free from added sugars.
The better-for-you bakery mixes were inspired by health challenges and informed by the power of pulses and grains, which are staples of Ayurveda. While the startup was initially focused on developing plant-based meat alternatives, it pivoted due to the pandemic in 2020, knowing that many people would be staying home and find themselves open to baking more frequently.
What Makes This Trend Stand Out
- Diabetic-friendly Baking Mixes
- Opportunities for companies to explore alternative and healthier ingredients to create sugar-free baking mixes that cater to diabetic people.
- Plant-based Gluten-free Products
- Rising demand for plant-based and gluten-free options presents an opportunity for companies to develop innovative ingredients and products that cater to individuals with dietary restrictions.
- Home Baking
- Opportunities for companies to offer innovative and convenient home baking solutions to cater to consumers spending more time at home due to the pandemic.
Sectors Adopting This
- Food and Beverage
- Companies within the food and beverage industry can explore developing healthier options for baking mixes that cater to individuals with dietary restrictions.
- Health and Wellness
- Opportunities for companies within the health and wellness industry to venture into the creation of diabetic-friendly products, with alternative and healthier ingredients.
- Retail
- Retailers have an opportunity to stock innovative plant-based, gluten-free, and diabetic-friendly baking products to cater to the demand of consumers seeking healthier options or with dietary restrictions.
