Cosmetic brands incorporate the rising skincare ingredient squalane into makeup
Trend - Squalane has become increasingly popular as an emollient ingredient, and its now being incorporated into makeup products. Everything from foundations to setting powders are now including the anti-inflammatory moisturizer.
Insight - As the skincare industry continues to grow, consumers are expecting more out of the topical products they choose to apply. In order to fulfill the desire for makeup that contributes to skin's wellbeing, cosmetic brands are incorporating key skincare ingredients into their products.
Insight - As the skincare industry continues to grow, consumers are expecting more out of the topical products they choose to apply. In order to fulfill the desire for makeup that contributes to skin's wellbeing, cosmetic brands are incorporating key skincare ingredients into their products.
Workshop Question - How could your brand take inspiration from adjacent industries?
Trend Themes
1. Skincare-makeup Hybrids - As consumers seek out multitasking products that provide both cosmetic and skincare benefits, brands are incorporating skincare ingredients into their makeup formulations.
2. Sustainable Cosmetics - As the demand for eco-friendly and sustainable products continues to grow, cosmetic brands are seeking ways to make their products more earth-conscious by implementing reusable and renewable materials.
3. Emollient Ingredients - As consumers demand skincare benefits in their makeup, emollient ingredients like squalane are being incorporated into cosmetic formulations to soothe and nourish the skin.
Industry Implications
1. Skincare Industry - Cosmetic brands are incorporating key skincare ingredients in their makeup products to appeal to consumers who expect more out of the topical products they choose to apply.
2. Sustainable Beauty Industry - Sustainability continues to be a top priority for consumers, and cosmetic brands that commit themselves to implementing reusability and eco-friendly solutions will stand out in the market.
3. Multitasking Beauty Industry - The demand for multitasking beauty products that offer multiple benefits, including cosmetic and skincare benefits, is on the rise and will continue to drive innovation in the cosmetics industry.
