Category
Fashion
Scaled Restraint
Trend cluster
Category
Squalane
Cosmetic
Cosmetic brands incorporate the rising skincare ingredient squalane into makeup.
3.4
Trend score
Trend
What is the Squalane Cosmetic trend?
Squalane Cosmetic: Squalane has become increasingly popular as an emollient ingredient, and its now being incorporated into makeup products. Everything from foundations to setting powders are now including the anti-inflammatory moisturizer.
Insight
The consumer insight behind the Squalane Cosmetic trend
As the skincare industry continues to grow, consumers are expecting more out of the topical products they choose to apply. In order to fulfill the desire for makeup that contributes to skin's wellbeing, cosmetic brands are incorporating key skincare ingredients into their products.
Trend themes
Themes within the Squalane Cosmetic trend
Three behaviours holding the trend together01
Skincare-Makeup Hybrids
As consumers seek out multitasking products that provide both cosmetic and skincare benefits, brands are incorporating skincare ingredients into their makeup formulations.
02
Sustainable Cosmetics
As the demand for eco-friendly and sustainable products continues to grow, cosmetic brands are seeking ways to make their products more earth-conscious by implementing reusable and renewable materials.
03
Emollient Ingredients
As consumers demand skincare benefits in their makeup, emollient ingredients like squalane are being incorporated into cosmetic formulations to soothe and nourish the skin.
Industry implications
What the Squalane Cosmetic trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Cosmetic brands are incorporating key skincare ingredients in their makeup products to appeal to consumers who expect more out of the topical products they choose to apply.
For
Sustainable Beauty Industry
Sustainability continues to be a top priority for consumers, and cosmetic brands that commit themselves to implementing reusability and eco-friendly solutions will stand out in the market.
For
Multitasking Beauty Industry
The demand for multitasking beauty products that offer multiple benefits, including cosmetic and skincare benefits, is on the rise and will continue to drive innovation in the cosmetics industry.
Workshop question
How could your brand take inspiration from adjacent industries?
Trend signals
Trend signals for Squalane Cosmetic
Trend score 3.4 out of 10, from popularity 51%, activity 39%, freshness 12%.
Popularity51%
Activity39%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Squalane Cosmetic trend
4 featured examples from Oct 13, 2020 to Apr 28, 2022CategoryFashion
Sustainable Vegan Setting Powders
Cheekbone Beauty Launches its Mattifying Moondust Product
Cosmetics companies can tap into the growing demand for sustainable, vegan and earth-conscious beauty products that cater to diverse skin types.
CategoryFashion
Shimmering Copper Multisticks
Live Tinted's Change Huestick Can Be Used on the Lips, Eyes & Cheeks
The beauty industry has the potential to innovate and create new products that cater to the growing demand for multifunctional and convenient cosmetics.
CategoryFashion
Skin-Caring SPF Foundations
The Revealer Skin-Improving Foundation SPF 25 Brightens & Protects
Cosmetics brands can leverage the trend of multi-functional beauty products to create innovative hybrid products.
CategoryFashion
Skin-Improving Foundations
Max Factor Miracle Pure Enhances the Look & Condition of Skin
Innovation opportunities in the cosmetics industry lie in developing products that not only enhance the look of the skin but also improve its condition by incorporating skincare i…
