Pet foods and treats are formulated to reduce anxiety
Trend - Preventative pet health has become a priority for more pet owners, and brands have been responding to this with products that help enhance the wellbeing of pets. Now, pet food brands are promising stress-relief foods and treats for both cats and dogs.
Insight - Preventative health has become a focus for health-conscious consumers, and this shift is now being extended to pets. The priority now is to focus on long-term wellbeing, rather than trying to resolve or treat health issues only as they come up.
Insight - Preventative health has become a focus for health-conscious consumers, and this shift is now being extended to pets. The priority now is to focus on long-term wellbeing, rather than trying to resolve or treat health issues only as they come up.
Workshop Question - How could your brand prioritize preventative health for its customers?
Trend Themes
1. Preventative Pet Health - Prioritizing long-term pet wellbeing over treating health issues as they come up presents an opportunity for pet food brands to create stress-relief foods and treats.
2. Plant-based Pet Foods - As concerns for pet health, wellness, and sustainability rise, companies can use plant-based proteins to create nutritionally complete meals, treats, and supplements for pets.
3. Functional Pet Treats - Formulating interactive liquid, low-calorie, or natural pet treats with functional ingredients like antioxidants, glucosamine, and omegas can support pet health issues and create bonding experiences.
Industry Implications
1. Pet Food Industry - The pet food industry can leverage these trends to create innovative products that reflect consumers' changing priorities regarding pet healthcare.
2. Plant-based Protein Industry - As plant-based alternatives continue to transform the food industry, companies can seize the opportunity to invest in research and development and partner with innovative start-ups like Omni.
3. Health and Wellness Industry - Pet owners' increasing focus on long-term pet health and wellness presents opportunities for companies specializing in pet supplements, nutraceuticals, and veterinary care.
