Baking from home has become more common in recent months as consumers spend increased amounts of time in their living space, which is seeing brands respond with new products like the Bob’s Red Mill Grain Free Baking Mixes to support this shift.
The baking mixes come in four recipe options to choose from including Chocolate Cake, Brownies, Blueberry Muffins and Flatbread, which are all gluten-free, Paleo-friendly and Non-GMO Project Verified. The products can be prepared quickly and in just a few steps to make them well-suited for beginner bakers or those who are short on time.
The Bob’s Red Mill Grain Free Baking Mixes are priced between $3.99 and $6.49, and are being launched both online and in-store throughout the fall and winter this year.
What Makes This Trend Stand Out
- Grain-free Baking
- Opportunity for developing grain-free baking products and recipes to cater to the growing demand for gluten-free and Paleo-friendly options.
- Home Baking
- Opportunity to create baking products and services that support the increasing trend of consumers baking at home.
- Convenience Baking
- Opportunity to innovate easy-to-use and time-saving baking mixes for beginner bakers or busy individuals.
Sectors Adopting This
- Baking Mixes
- Opportunity for companies to develop and market specialty baking mixes, like grain-free and gluten-free options.
- E-commerce
- Opportunity for online retailers and platforms to tap into the increasing demand for baking mixes and related products.
- Health Food
- Opportunity for health food companies to expand their product lines with grain-free and Paleo-friendly baking mixes.
