Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Insight - As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential.
Insight - As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
Trend Themes
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Branded Metaverse-based Games — As consumers engage more with the metaverse, brands are using branded games to reach customers in a more experiential way.
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Virtual Fashion Collections — Virtual clothing for online avatars that are branded is becoming increasingly popular, offering a creative way for brands to reach younger audiences.
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Phygital Experiences — The Chipotle Burrito Builder marks the first time a brand has used Roblox to offer in-game currency that can be exchanged for real-world products, making it a phygital experience that is certainly worth taking note of for other brands looking to innovate in this space.
Industry Implications
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Fashion — Virtual fashion collections provide an opportunity for fashion brands to reach customers in new and creative ways, especially younger generations who are more likely to engage in metaverse gaming.
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Marketing — Branded metaverse-based games and NFT treasure hunts provide new and interactive ways for brands to promote their products and services.
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Food and Beverage — Phygital experiences like the Chipotle Burrito Builder offer a new way for food and beverage companies to reach customers in both the virtual and physical world.
4 Featured, 34 Examples:
60,113 Total Clicks
Date Range:
Nov 21 — May 22
Trending:
Warm
Consumer Insight Topics:
