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Branded Game

Brands launch game-based experiences in the metaverse

Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.

Insight - As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
26,539 Total Clicks
Date Range:
Nov 21 — May 22
Trending:
New and Warm
Consumer Insight Topics:

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