Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Insight - As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential.
Insight - As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
Trend Themes
1. Branded Metaverse-based Games - As consumers engage more with the metaverse, brands are using branded games to reach customers in a more experiential way.
2. Virtual Fashion Collections - Virtual clothing for online avatars that are branded is becoming increasingly popular, offering a creative way for brands to reach younger audiences.
3. Phygital Experiences - The Chipotle Burrito Builder marks the first time a brand has used Roblox to offer in-game currency that can be exchanged for real-world products, making it a phygital experience that is certainly worth taking note of for other brands looking to innovate in this space.
Industry Implications
1. Fashion - Virtual fashion collections provide an opportunity for fashion brands to reach customers in new and creative ways, especially younger generations who are more likely to engage in metaverse gaming.
2. Marketing - Branded metaverse-based games and NFT treasure hunts provide new and interactive ways for brands to promote their products and services.
3. Food and Beverage - Phygital experiences like the Chipotle Burrito Builder offer a new way for food and beverage companies to reach customers in both the virtual and physical world.
4 Featured, 34 Examples:
50,007 Total Clicks
Date Range:
Nov 21 — May 22
Trending:
Warm
Consumer Insight Topics:
