Pre-packaged pastas are being made with vegan ingredients
Trend - As plant-based foods become more popular, pre-packaged pasta meals are now being made with vegan ingredients. These products include everything from vegan raviolis to lasagnas, and aim to simplify eating plant-based Italian food.
Insight - Frozen meals were once considered to be convenient but indulgent, but as consumers focus more on healthy ingredients, CPG food brands are doing the same. Since plant-based foods tend to include more nutritious ingredients, consumers who are both vegan and flexitarian are turning to vegan foods that are convenient but healthy options in the CPG space.
Insight - Frozen meals were once considered to be convenient but indulgent, but as consumers focus more on healthy ingredients, CPG food brands are doing the same. Since plant-based foods tend to include more nutritious ingredients, consumers who are both vegan and flexitarian are turning to vegan foods that are convenient but healthy options in the CPG space.
Workshop Question - How could your brand better balance convenience with health?
Trend Themes
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Plant-based Foods — As plant-based foods continue to grow in popularity, pre-packaged food brands are now introducing vegan ingredients in their product line, targeting both vegan and flexitarian consumers.
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Convenient and Healthy Frozen Meals — Packaged plant-based pastas, including lasagnas, mac and cheeses, and vegan ravioli, fill a need in the CPG market for healthy and convenient frozen meals made with nutritious ingredients.
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Proprietary Technology That Replicates Meat — Companies who use proprietary technology that replicates the taste, texture, and look of meat products have a competitive advantage in the Asia alternative protein market.
Industry Implications
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CPG Food Industry — CPG food brands are introducing vegan ingredients in their product line as a response to the growing demand for plant-based foods.
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Frozen Food Industry — Packaged plant-based pastas fill a need in the frozen food market for healthy and convenient meals made with wholesome ingredients.
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Alternative Protein Industry in Asia — Companies that use proprietary technology to create vegan meats have a competitive advantage in the growing alternative protein market in Asia.
