Pacsun Launches the Interactive Virtual Mall PACWORLD on Roblox
Elena Rahman — March 31, 2022 — Tech
References: roblox
PACWORLD is a new interactive virtual mall opened on Roblox by Pacsun. Pacsun transitioned into the online entertainment space by introducing digital items on Roblox in June 2021, a global online platform for shared experiences in the metaverse.
The retailer officially announced its first dedicated experience on Roblox, which encompasses a fantasy interactive mall experience. Created in partnership with premier development studio MELON, the virtual mall is a natural extension of Pacsun's existing catalogs on Roblox. The items sold in the space follow a fantasy theme, including items like gold wings. Overall, PACWORLD allows players to intersect fashion, technology, and community in a unique hub. The player's objective is to make the mall as profitable and popular as possible by removing, upgrading, and decorating shops in the mall.
Image Credit: Pacsun
The retailer officially announced its first dedicated experience on Roblox, which encompasses a fantasy interactive mall experience. Created in partnership with premier development studio MELON, the virtual mall is a natural extension of Pacsun's existing catalogs on Roblox. The items sold in the space follow a fantasy theme, including items like gold wings. Overall, PACWORLD allows players to intersect fashion, technology, and community in a unique hub. The player's objective is to make the mall as profitable and popular as possible by removing, upgrading, and decorating shops in the mall.
Image Credit: Pacsun
Trend Themes
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Virtual Interactive Malls — The concept of virtual interactive malls is a growing trend as retailers like Pacsun create more experiences on online platforms like Roblox.
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Fantasy-themed Shopping — Incorporating fantasy elements into shopping experiences creates disruptive innovation opportunities for retailers looking to engage younger audiences in virtual worlds like Roblox.
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Community-focused Retail — Creating community-focused retail experiences in virtual worlds can provide a new way for retailers to build brand loyalty and interest, opening up potential for new revenue streams.
Industry Implications
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Retail — Retailers have an opportunity to use virtual interactive malls to engage with younger audiences and expand brand loyalty in a new and innovative way.
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Online Gaming — The intersection of online gaming and e-commerce through platforms like Roblox offers new opportunities for businesses to reach customers in a unique and interactive manner.
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Virtual Reality — As virtual reality technology advances, there is potential for the creation of even more immersive and realistic virtual interactive malls that blur the line between online and in-person shopping experiences.
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