PACWORLD is a new interactive virtual mall opened on Roblox by Pacsun. Pacsun transitioned into the online entertainment space by introducing digital items on Roblox in June 2021, a global online platform for shared experiences in the metaverse.
The retailer officially announced its first dedicated experience on Roblox, which encompasses a fantasy interactive mall experience. Created in partnership with premier development studio MELON, the virtual mall is a natural extension of Pacsun's existing catalogs on Roblox. The items sold in the space follow a fantasy theme, including items like gold wings. Overall, PACWORLD allows players to intersect fashion, technology, and community in a unique hub. The player's objective is to make the mall as profitable and popular as possible by removing, upgrading, and decorating shops in the mall.
Image Credit: Pacsun
What Makes This Trend Stand Out
- Virtual Interactive Malls
- The concept of virtual interactive malls is a growing trend as retailers like Pacsun create more experiences on online platforms like Roblox.
- Fantasy-themed Shopping
- Incorporating fantasy elements into shopping experiences creates disruptive innovation opportunities for retailers looking to engage younger audiences in virtual worlds like Roblox.
- Community-focused Retail
- Creating community-focused retail experiences in virtual worlds can provide a new way for retailers to build brand loyalty and interest, opening up potential for new revenue streams.
Sectors Adopting This
- Retail
- Retailers have an opportunity to use virtual interactive malls to engage with younger audiences and expand brand loyalty in a new and innovative way.
- Online Gaming
- The intersection of online gaming and e-commerce through platforms like Roblox offers new opportunities for businesses to reach customers in a unique and interactive manner.
- Virtual Reality
- As virtual reality technology advances, there is potential for the creation of even more immersive and realistic virtual interactive malls that blur the line between online and in-person shopping experiences.
