Skincare brands incorporate cica into their treatment products
Trend - Cica, also known as tiger grass or centella asiatica, is an herb known for its repairing and moisturizing benefits that is commonly used in moisturizers. Now, brands are expanding its use by incorporating it into more potent treatment products--including everything from serums to toners.
Insight - Consumers are increasingly prioritizing "natural" ingredients in the cosmetic products they buy, because they're more familiar with them, and more likely to trust them knowing they come from nature. Brands that are able to effectively incorporate and highlight natural ingredients into products are catering to consumers who are shifting towards "clean" beauty.
Insight - Consumers are increasingly prioritizing "natural" ingredients in the cosmetic products they buy, because they're more familiar with them, and more likely to trust them knowing they come from nature. Brands that are able to effectively incorporate and highlight natural ingredients into products are catering to consumers who are shifting towards "clean" beauty.
Workshop Question - How could your brand better cater to the growing preference for "clean" ingredients?
Trend Themes
1. Natural Ingredients - As consumers increasingly prioritize natural ingredients in cosmetic products they buy, brands that are able to effectively incorporate and highlight natural ingredients into products are catering to consumers who are shifting towards 'clean' beauty.
2. Cica/tiger Grass - The use of cica (also known as tiger grass or centella asiatica) is expanding in skincare brands by being incorporated into more potent treatment products, offering consumers redness-reducing and soothing qualities.
3. Single-dose Treatments - Single-dose, concentrated skincare solutions are becoming popular, offering consumers a week's worth of skincare enhancement and treatment for specific skin problems like sensitive skin and blemishes.
Industry Implications
1. Skincare and Cosmetics - As natural ingredients and more potent treatment products become popular in skincare brands, it opens up disruptive innovation opportunities for the cosmetic industry.
2. Health and Wellness - As health-conscious consumers are looking for skincare products that are just as clean, nourishing and pure as their diets, it opens up disruptive innovation opportunities for the health and wellness industry.
3. Sustainability - As consumers become increasingly eco-conscious, there is an opportunity to bring more sustainable packaging and production methods to the skincare industry for both single-dose treatments and multi-use products.
