Category
Fashion
Sneaker Theater
Trend cluster
Category
Cica
Treatment
Skincare brands incorporate cica into their treatment products.
3.1
Trend score
Trend
What is the Cica Treatment trend?
Cica Treatment: Cica, also known as tiger grass or centella asiatica, is an herb known for its repairing and moisturizing benefits that is commonly used in moisturizers. Now, brands are expanding its use by incorporating it into more potent treatment products--including everything from serums to toners.
Insight
The consumer insight behind the Cica Treatment trend
Consumers are increasingly prioritizing "natural" ingredients in the cosmetic products they buy, because they're more familiar with them, and more likely to trust them knowing they come from nature. Brands that are able to effectively incorporate and highlight natural ingredients into products are catering to consumers who are shifting towards "clean" beauty.
Trend themes
Themes within the Cica Treatment trend
Three behaviours holding the trend together01
Natural ingredients
As consumers increasingly prioritize natural ingredients in cosmetic products they buy, brands that are able to effectively incorporate and highlight natural ingredients into products are catering to consumers who are shifting towards 'clean' beauty.
02
Cica/Tiger grass
The use of cica (also known as tiger grass or centella asiatica) is expanding in skincare brands by being incorporated into more potent treatment products, offering consumers redness-reducing and soothing qualities.
03
Single-Dose Treatments
Single-dose, concentrated skincare solutions are becoming popular, offering consumers a week's worth of skincare enhancement and treatment for specific skin problems like sensitive skin and blemishes.
Industry implications
What the Cica Treatment trend means for industry
Where the trend changes the playbookFor
Skincare and Cosmetics
As natural ingredients and more potent treatment products become popular in skincare brands, it opens up disruptive innovation opportunities for the cosmetic industry.
For
Health and Wellness
As health-conscious consumers are looking for skincare products that are just as clean, nourishing and pure as their diets, it opens up disruptive innovation opportunities for the health and wellness industry.
For
Sustainability
As consumers become increasingly eco-conscious, there is an opportunity to bring more sustainable packaging and production methods to the skincare industry for both single-dose treatments and multi-use products.
Workshop question
How could your brand better cater to the growing preference for "clean" ingredients?
Trend signals
Trend signals for Cica Treatment
Trend score 3.1 out of 10, from popularity 41%, activity 41%, freshness 12%.
Popularity41%
Activity41%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cica Treatment trend
4 featured examples from Feb 12, 2020 to Nov 4, 2021CategoryFashion
Soothing Anti-Blemish Sticks
Pop Beauty's Be Gone! Disappears Blemishes with Cica
Opportunity for disruptive innovation in the skincare industry by creating solid skincare sticks with soothing, anti-inflammatory properties to combat blemishes.
CategoryFashion
Calming Cica Serums
Manyo's Our Vegan Heartleaf 98 Cica Serum Soothes Stressed Skin
The Skincare industry can take advantage of this trend by developing innovative and effective skin formulations using plant-based ingredients to create soothing and healing skinca…
CategoryFashion
Cica Skincare Ampoules
SNP's Cicaronic SOS Ampoules Share Seven Days of Skin Support
The beauty and skincare industry can capitalize on the trend of cica skincare and single-dose ampoules by developing new product lines that offer targeted skin support.
CategoryFashion
Veggie-Rich Hydrating Toners
The Bitter Green Essence Toner Contains 33 Green Vegetable Extracts
Skincare companies have the opportunity to develop innovative products by incorporating green vegetable extracts into their formulations.
