Sugarcane is becoming a prominent sustainable material among shoe brands
Trend - Sugarcane is increasingly being used as a renewable resource that can be turned into everything from food packaging to materials. As eco-friendly shoe brands start to emerge, sugarcane is increasingly used to make shoes and ensure they're living up to principles of sustainability.
Insight - Sustainability is now a priority for consumers as they're made more aware of the impact of the average person's lifestyle on the environment. Now, more consumers are actively seeking out brands that prioritize authentic forms of sustainability.
Insight - Sustainability is now a priority for consumers as they're made more aware of the impact of the average person's lifestyle on the environment. Now, more consumers are actively seeking out brands that prioritize authentic forms of sustainability.
Workshop Question - How is your brand prioritizing sustainability?
