Category
Tech
Automated Upkeep
Trend cluster
Category
Sugarcane
Accessory
Sugarcane is becoming a prominent sustainable material among shoe brands.
5.4
Trend score
Trend
What is the Sugarcane Accessory trend?
Sugarcane Accessory: Sugarcane is increasingly being used as a renewable resource that can be turned into everything from food packaging to materials. As eco-friendly shoe brands start to emerge, sugarcane is increasingly used to make shoes and ensure they're living up to principles of sustainability.
Insight
The consumer insight behind the Sugarcane Accessory trend
Sustainability is now a priority for consumers as they're made more aware of the impact of the average person's lifestyle on the environment. Now, more consumers are actively seeking out brands that prioritize authentic forms of sustainability.
Trend themes
Themes within the Sugarcane Accessory trend
Three behaviours holding the trend together01
Sugarcane sustainability
Sugarcane is increasingly being used as a renewable resource, making it a popular choice for eco-friendly brands.
02
Circular product design
More brands are embracing circular product design, which considers the entire lifecycle of a product, from creation to disposal.
03
Low-carbon footwear
Innovations in materials and manufacturing processes are leading to the creation of low-carbon footwear, which helps reduce the industry's impact on the environment.
Industry implications
What the Sugarcane Accessory trend means for industry
Where the trend changes the playbookFor
Fashion
Sustainability is becoming a priority for consumers, leading to a greater demand for eco-friendly fashion options.
For
Consumer goods
Consumers are seeking out sustainable products across all industries, from food packaging to footwear.
For
Manufacturing
Manufacturers are embracing sustainable materials and circular product design to reduce waste and minimize the environmental impact of their operations.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Sugarcane Accessory
Trend score 5.4 out of 10, from popularity 67%, activity 78%, freshness 17%.
Popularity67%
Activity78%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sugarcane Accessory trend
5 featured examples from May 12, 2021 to Jul 10, 2023CategoryFashion
Genderless Heeled Sandals
Camper Releases More Sizes For Its Striking Kobarah Sandal
Footwear brands can explore innovations in design and materials to create sustainable and versatile products like Camper's Kobarah sandals
CategoryEco
Co-Branded Low Emission Sneakers
The adidas x Allbirds FUTURECRAFT.FOOTPRINT Shoe is Sustainable
The challenge is for companies in the footwear industry to re-evaluate their supply chain and manufacturing process to produce sustainable footwear.
CategoryFashion
Low-Impact Footwear Collections
UGG's Icon-Impact Collection Minimizes Supply Chain Waste
Fashion labels can adopt sustainable practices and use reclaimed materials to minimize waste and create more eco-friendly collections.
CategoryEco
Sustainable Carbon-Neutral Sneakers
Allbirds Launches the 'M0.0NSHOT' Carbon-Neutral Sneakers
The 'M0.0NSHOT' sneakers demonstrate a disruptive innovation opportunity for the footwear industry to prioritize sustainability and develop carbon-neutral products.
CategoryEco
Eco Plant-Based Sandals
The Newly Relaunched Old Navy Sandals are Made from Sugarcane
Footwear companies can adopt renewable and plant-based materials in their products to appeal to eco-conscious consumers and differentiate themselves in the market.
