Sugarcane is becoming a prominent sustainable material among shoe brands
Trend - Sugarcane is increasingly being used as a renewable resource that can be turned into everything from food packaging to materials. As eco-friendly shoe brands start to emerge, sugarcane is increasingly used to make shoes and ensure they're living up to principles of sustainability.
Insight - Sustainability is now a priority for consumers as they're made more aware of the impact of the average person's lifestyle on the environment. Now, more consumers are actively seeking out brands that prioritize authentic forms of sustainability.
Insight - Sustainability is now a priority for consumers as they're made more aware of the impact of the average person's lifestyle on the environment. Now, more consumers are actively seeking out brands that prioritize authentic forms of sustainability.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Sugarcane Sustainability - Sugarcane is increasingly being used as a renewable resource, making it a popular choice for eco-friendly brands.
2. Circular Product Design - More brands are embracing circular product design, which considers the entire lifecycle of a product, from creation to disposal.
3. Low-carbon Footwear - Innovations in materials and manufacturing processes are leading to the creation of low-carbon footwear, which helps reduce the industry's impact on the environment.
Industry Implications
1. Fashion - Sustainability is becoming a priority for consumers, leading to a greater demand for eco-friendly fashion options.
2. Consumer Goods - Consumers are seeking out sustainable products across all industries, from food packaging to footwear.
3. Manufacturing - Manufacturers are embracing sustainable materials and circular product design to reduce waste and minimize the environmental impact of their operations.
