UGG's Icon-Impact Collection Minimizes Supply Chain Waste
Laura McQuarrie — October 4, 2021 — Fashion
References: ugg & prnewswire
For the Autumn/Winter 2021 season, UGG is introducing the Icon-Impact Collection and it makes the most of reclaimed and sustainable materials to repurpose waste created in the supply chain. The two newest innovations from the brand make the most of reclaimed waste, which is significant because wool is the brands' most iconic and most used fiber.
UGGplush and UGGcycle are just a few of the sustainable materials used in the collection, along with renewable sugarcane and recycled PET; thanks to the use of this material, there are two to three bottles in each pair of shoes that are diverted from landfill.
The Icon-Impact Collection includes styles like the Fluff Sugar Cross Slide, Fuzz Sugar Slide, and Classic Sugar Ultra Mini.
UGGplush and UGGcycle are just a few of the sustainable materials used in the collection, along with renewable sugarcane and recycled PET; thanks to the use of this material, there are two to three bottles in each pair of shoes that are diverted from landfill.
The Icon-Impact Collection includes styles like the Fluff Sugar Cross Slide, Fuzz Sugar Slide, and Classic Sugar Ultra Mini.
Trend Themes
1. Sustainable Footwear - Brands can innovate by creating more collections that use reclaimed and sustainable materials to minimize waste and reduce their environmental footprint.
2. Circular Supply Chain - There is an opportunity to create a circular supply chain by repurposing waste created in production and turning it into new materials for products.
3. Upcycling Fashion - Fashion brands can embrace upcycling and repurposing waste materials to create new and unique designs that appeal to environmentally conscious consumers.
Industry Implications
1. Fashion - Fashion labels can adopt sustainable practices and use reclaimed materials to minimize waste and create more eco-friendly collections.
2. Textile - Textile manufacturers can invest in new technologies and processes to repurpose waste materials and create new fabrics for production.
3. Sustainability - There is an opportunity for companies that specialize in sustainability to partner with fashion brands and help them adopt more eco-friendly practices in their supply chains.
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