Companies are leveraging app technology to enhance the park-goers' experiences
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.
Insight - Consumers have become accustomed to using their smartphones to engage with content and activities and are expecting their in-person experiences to have a digital component. With increased accessibility to virtual interactions, companies are merging the great outdoors with the virtual to create tech-enhanced adventures.
Insight - Consumers have become accustomed to using their smartphones to engage with content and activities and are expecting their in-person experiences to have a digital component. With increased accessibility to virtual interactions, companies are merging the great outdoors with the virtual to create tech-enhanced adventures.
Workshop Question - How can your company merge interactive digital and physical experiences?
Trend Themes
1. Augmented Reality-powered Interactive Experiences - Companies are leveraging augmented reality technology to create immersive adventures and personalized itineraries for park-goers and cruise ship travelers.
2. Smartphone-based Engagement for In-person Experiences - Consumers are expecting digital components in their in-person experiences and companies are merging the great outdoors with the virtual to create tech-enhanced adventures.
3. Connective Technology for Pet Owners and Canines - Apps are being developed to help ensure that the location, activity levels, and qualities of dog parks can be shared, giving extroverted canines a better experience.
Industry Implications
1. Theme Parks and Attractions Industry - With the increasing use of augmented reality and smartphone-based engagement, there are opportunities for theme parks to innovate and enhance visitors' experiences.
2. National Parks and Outdoor Recreation Industry - National parks and outdoor recreation companies can create apps and leverage technology to provide interactive, informative, and personalized experiences for park-goers.
3. Pet Care Industry - The connective technology for pet owners and canines presents opportunities for pet care industry companies to develop and market products.
5 Featured, 39 Examples:
52,168 Total Clicks
Date Range:
Feb 21 — Apr 22
Trending:
Untested
Consumer Insight Topics:
