Category
Business
Assisted Conversion
Trend cluster
Category
Metaverse
Toy
Toys in the metaverse are designed as collectors items or games.
5.9
Trend score
Trend
What is the Metaverse Toy trend?
Metaverse Toy: As the functions and potentials in the metaverse expand, and businesses find new ways to adopt their models into this virtual realm, brands are creating toys that can be used as collectors items or roleplay games in the metaverse.
Insight
The consumer insight behind the Metaverse Toy trend
The interest around the metaverse comes from it being somewhat new territory, and with the fact that users are able to engage with it in ways that have real-world impacts. The varied uses of various metaverse-based business ventures means that there's "something for everyone" when it comes to this unfamiliar virtual territory.
Trend themes
Themes within the Metaverse Toy trend
Three behaviours holding the trend together01
Metaverse Toy
Companies are creating toys that can be used as collectors items or roleplay games in the metaverse.
02
NFT Toys
Companies are partnering to create NFT-inspired toy figures, metaverse fashion dolls and teddy bears, leading to opportunities in digital collectibles and the virtual goods economy.
03
Fun-Filled Toy Metaverses
Brands are creating themed immersive experiences on virtual platforms that offer interactive content and entertainment, leading to opportunities in virtual branding and experiential marketing.
Industry implications
What the Metaverse Toy trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can incorporate digital collectibles and expand into virtual toy-making, transforming traditional toys into NFTs and creating toys for the metaverse.
For
Gaming Industry
The gaming industry can expand to metaverses by creating interactive and immersive experiences with toys or fashion dolls that can interact in-game and in the metaverse.
For
Digital-Focused Entertainment Industry
The digital-focused entertainment industry, including NFT and blockchain-based businesses, can create partnerships with toy, gaming, athletic, and fashion-based brands to monetize virtual goods and in-game items for fan engagement and revenue.
Workshop question
How could your brand better engage customers in the metaverse?
Trend signals
Trend signals for Metaverse Toy
Trend score 5.9 out of 10, from popularity 87%, activity 76%, freshness 13%.
Popularity87%
Activity76%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Metaverse Toy trend
9 featured examples from Aug 18, 2021 to Nov 18, 2022CategoryLife-Stages
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
Creating metaverse experiences on popular gaming platforms could entice younger audiences to engage with retail brands more regularly.
CategoryTech
Exclusive Superhero NFTs
Marvel Launches First-Ever Spider-Man NFT Collectibles
Other entertainment companies, such as Disney or Warner Bros., could explore entering the NFT space as a new way to engage with fans and monetize their intellectual properties.
CategoryLife-Stages
Metaverse Fashion Dolls
My Avastars by WowWee Were Inspired by Kids' In-Game Avatars
There is an untapped space in the toy industry for designing toys for girls that cater more toward online gaming.
CategoryTech
NFT Teddy Bears
Care Bears and RECUR Announced a Partnership to Bring the Toys to the Metaverse
The growing popularity of NFT collectibles can disrupt the traditional toy manufacturing industry by shifting the focus from physical toys to digital assets, which can offer new r…
CategoryLife-Stages
Collectible Digital Toys
Cryptoys is an NFT-Native Digital Toy Company for Kids of Tomorrow
The gaming industry could benefit from blockchain-based digital toys that offer new and exciting experiences for players and collectors alike.
CategoryLife-Stages
Fashion Doll Metaverses
Rainbow High Invites Fans into a Virtual Creative Arts School on Roblox
Fashion brands can leverage virtual and metaverse experiences to provide customers with new ways to engage with their products and brand.
CategoryLife-Stages
NFT-Inspired Vinyl Toy Figures
The 'SuperBored' Vinyl Art Toys Have a Limited-Edition Design
With the rise of NFT-based collectibles, the toy industry can explore new opportunities in creating limited-edition vinyl figures and other collectible items for dedicated fans.
CategoryTech
Avatar Fashion Metaverses
ICON Enables Gamers to Produce NFTs from Virtual Assets Created In-Game
The ICON metaverse presents disruptive innovation opportunities in the gaming industry through the integrated use of blockchain technology and NFTs.
CategoryLife-Stages
Connected Gaming Dolls
WowWee & Gamefam are Creating a Line of Dolls Inspired by Twilight Daycare
Incorporating digital features into physical toys is an avenue for innovation that can increase engagement and customer satisfaction.
