Toys in the metaverse are designed as collectors items or games
Trend - As the functions and potentials in the metaverse expand, and businesses find new ways to adopt their models into this virtual realm, brands are creating toys that can be used as collectors items or roleplay games in the metaverse.
Insight - The interest around the metaverse comes from it being somewhat new territory, and with the fact that users are able to engage with it in ways that have real-world impacts. The varied uses of various metaverse-based business ventures means that there's "something for everyone" when it comes to this unfamiliar virtual territory.
Insight - The interest around the metaverse comes from it being somewhat new territory, and with the fact that users are able to engage with it in ways that have real-world impacts. The varied uses of various metaverse-based business ventures means that there's "something for everyone" when it comes to this unfamiliar virtual territory.
Workshop Question - How could your brand better engage customers in the metaverse?
Trend Themes
1. Metaverse Toy - Companies are creating toys that can be used as collectors items or roleplay games in the metaverse.
2. NFT Toys - Companies are partnering to create NFT-inspired toy figures, metaverse fashion dolls and teddy bears, leading to opportunities in digital collectibles and the virtual goods economy.
3. Fun-filled Toy Metaverses - Brands are creating themed immersive experiences on virtual platforms that offer interactive content and entertainment, leading to opportunities in virtual branding and experiential marketing.
Industry Implications
1. Toy Industry - The toy industry can incorporate digital collectibles and expand into virtual toy-making, transforming traditional toys into NFTs and creating toys for the metaverse.
2. Gaming Industry - The gaming industry can expand to metaverses by creating interactive and immersive experiences with toys or fashion dolls that can interact in-game and in the metaverse.
3. Digital-focused Entertainment Industry - The digital-focused entertainment industry, including NFT and blockchain-based businesses, can create partnerships with toy, gaming, athletic, and fashion-based brands to monetize virtual goods and in-game items for fan engagement and revenue.
