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Body Blurring

Cosmetic products formulated for the body are made with

Trend - Skincare and cosmetic products that are formulated for the body are now touting their "blurring" benefits. Blurring products have become popular for the face, and they're now extending to the body as consumers seek out effortless, "filtered" looks with makeup.

Insight - Social media has had an enormous impact on cosmetic trends, and the beauty filters that are popular on social apps have made products (and even procedures) that imitate these looks popular. Brands that are able to effectively replicate these virtual experiences in-person are able to draw in Gen Z consumers in-particular.
Workshop Question - How is your brand taking cues from social media trends?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
58,881 Total Clicks
Date Range:
Mar 21 — Apr 22
Trending:
Fresh and Average
Consumer Insight Topics:

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