Cosmetic products formulated for the body promise "blurring" effects
Trend - Skincare and cosmetic products that are formulated for the body are now touting their "blurring" benefits. Blurring products have become popular for the face, and they're now extending to the body as consumers seek out effortless, "filtered" looks with makeup.
Insight - Social media has had an enormous impact on cosmetic trends, and the beauty filters that are popular on social apps have made products (and even procedures) that imitate these looks popular. Brands that are able to effectively replicate these virtual experiences in-person are able to draw in Gen Z consumers in-particular.
Insight - Social media has had an enormous impact on cosmetic trends, and the beauty filters that are popular on social apps have made products (and even procedures) that imitate these looks popular. Brands that are able to effectively replicate these virtual experiences in-person are able to draw in Gen Z consumers in-particular.
Workshop Question - How is your brand taking cues from social media trends?
Trend Themes
1. Body-blurring Products - Social media's impact has inspired cosmetic brands to replicate virtual experiences in-person for Gen-Z consumers by providing body-blurring products.
2. Luminous and Bronzing Cosmetics - Brands such as Fenty Beauty and Dior create luminous and bronzing cosmetics that cater to the skin's needs while also providing a sun-kissed, natural look.
3. Texture-reducing Blurring Powders - Cosmetic brands like Danessa Myricks Beauty use Upsalite, a patented material that absorbs oil and blurs large pores and fine lines, to create texture-reducing blurring powders.
Industry Implications
1. Skincare - The rising trend of body-blurring products and luminous cosmetics emphasizes the need for companies to provide skincare benefits while catering to cosmetic needs.
2. Beauty - The beauty industry must incorporate innovative technologies, natural ingredients and focus on hygiene, and environmentally friendly packaging to cater to clean beauty products.
3. Cosmetics - Texture-reducing blurring powders and tinted face elixirs are examples of how innovative cosmetic brands can create multifunctional products that serve the needs of consumers.
