Cosmetic products formulated for the body are made with
Trend - Skincare and cosmetic products that are formulated for the body are now touting their "blurring" benefits. Blurring products have become popular for the face, and they're now extending to the body as consumers seek out effortless, "filtered" looks with makeup.
Insight - Social media has had an enormous impact on cosmetic trends, and the beauty filters that are popular on social apps have made products (and even procedures) that imitate these looks popular. Brands that are able to effectively replicate these virtual experiences in-person are able to draw in Gen Z consumers in-particular.
Insight - Social media has had an enormous impact on cosmetic trends, and the beauty filters that are popular on social apps have made products (and even procedures) that imitate these looks popular. Brands that are able to effectively replicate these virtual experiences in-person are able to draw in Gen Z consumers in-particular.
Workshop Question - How is your brand taking cues from social media trends?
