Category
Lifestyle
Gentle Diagnostics
4.3
Trend score
What's Happening
What is the Organic SPF trend?
Organic SPF: Brands that specialize in sunscreens are increasingly adopting organic ingredients into their formulas. These products are more sustainable than competitors', and are also viewed as more trustworthy.
Insight
The consumer insight behind the Organic SPF trend
Certain labels on food, beverage and cosmetic products automatically create associations of naturality among consumers, and are therefore deemed to be trustworthy. By prioritizing formulas that customers understand to be "natural" or sustainable, brands are able to appeal to eco-conscious consumers.
Trend themes
Themes within the Organic SPF trend
Three behaviours holding the trend together01
Organic Sunscreens
Organic sunscreens are gaining popularity due to their sustainable and trustworthy formulas.
02
Portable Sunscreens
Portable sunscreens, offered in stick or brush-on form, make applying sun protection convenient anywhere.
03
Milky Mineral Sunscreens
Mineral-based sunscreens with lightweight, milky textures and nourishing ingredients are taking the market by storm.
Industry implications
What the Organic SPF trend means for industry
Where the trend changes the playbookFor
Personal Care Products
Brands in the personal care industry can explore innovative formulations for organic, portable, and mineral-based sunscreens.
For
Athletic Apparel
Athletic apparel companies can integrate portable sunscreens into their products for outdoor activities and sports.
For
Eco-Friendly Packaging
Eco-friendly packaging companies can offer sustainable solutions for sunscreen products, such as bamboo containers or reusable glass bottles.
Workshop question
How could your brand better focus on sustainability?
Trend signals
Trend signals for Organic SPF
Trend score 4.3 out of 10, from popularity 61%, activity 55%, freshness 12%.
Popularity61%
Activity55%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Organic SPF trend
6 featured examples from Aug 25, 2020 to Aug 3, 2022CategoryEco
Portable All-Natural Sunscreen Sticks
The Zinc Sunscreen Stick from Taurah is Super Portable
Companies in the cosmetics and beauty industry can incorporate natural and eco-friendly ingredients and packaging to create a line of sustainable and responsible sun protection pr…
CategoryFashion
Summer-Ready Organic Sunscreens
Raw Botanics Offers its Organic Raw Reflection SPF
The beauty and personal care industry can capitalize on the trend towards organic sunscreens by developing new, sustainable products and marketing them to consumers who value natu…
CategoryFashion
Caffeinated Powder Sunscreens
mCaffeine's Brush-On Sunscreen Soothes Inflammation & Repairs Damage
Personal care companies can invest in developing innovative products using caffeine and natural ingredients to cater to the growing demand for effective and unique personal care p…
CategoryFashion
Milky Mineral Sunscreens
Josie Maran's Get Even Sun Milk SPF 33 Was Inspired by Sun-Loving Plants
The beauty industry can incorporate superfruit ingredients and lightweight textures into a range of skincare and makeup products.
CategoryFashion
Nourishing SPF Hair Mists
COOLA's Scalp & Hair Mist Organic Sunscreen is Water-Resistant
Opportunity for hair care brands to innovate and offer hair mist sunscreens for sun protection, and incorporate more plant-based antioxidants for nourishment and shine.
CategoryFashion
Milky Sun Care Serums
Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection
The skincare industry can leverage the trend of multifunctional sunscreens to create innovative products that offer comprehensive protection for the skin.
