Sunscreen brands are prioritizing organic ingredients
Trend - Brands that specialize in sunscreens are increasingly adopting organic ingredients into their formulas. These products are more sustainable than competitors', and are also viewed as more trustworthy.
Insight - Certain labels on food, beverage and cosmetic products automatically create associations of naturality among consumers, and are therefore deemed to be trustworthy. By prioritizing formulas that customers understand to be "natural" or sustainable, brands are able to appeal to eco-conscious consumers.
Insight - Certain labels on food, beverage and cosmetic products automatically create associations of naturality among consumers, and are therefore deemed to be trustworthy. By prioritizing formulas that customers understand to be "natural" or sustainable, brands are able to appeal to eco-conscious consumers.
Workshop Question - How could your brand better focus on sustainability?
Trend Themes
1. Organic Sunscreens - Organic sunscreens are gaining popularity due to their sustainable and trustworthy formulas.
2. Portable Sunscreens - Portable sunscreens, offered in stick or brush-on form, make applying sun protection convenient anywhere.
3. Milky Mineral Sunscreens - Mineral-based sunscreens with lightweight, milky textures and nourishing ingredients are taking the market by storm.
Industry Implications
1. Personal Care Products - Brands in the personal care industry can explore innovative formulations for organic, portable, and mineral-based sunscreens.
2. Athletic Apparel - Athletic apparel companies can integrate portable sunscreens into their products for outdoor activities and sports.
3. Eco-friendly Packaging - Eco-friendly packaging companies can offer sustainable solutions for sunscreen products, such as bamboo containers or reusable glass bottles.
