There are countless places to find soft-baked cookies but Pillsbury is introducing yet another avenue with its first-ever ready-to-eat cookies. The Soft Baked Cookies blend butter and shortening for a perfectly chewy texture and they can be found in homemade-inspired varieties like classic chocolate chip, confetti, sugar and peanut butter.
As a brand that's known for its refrigerated cookie dough, Pillsbury is now venturing into an entirely new space. As Jeff Caswell, president of General Mills’ Snacks Division, notes, "Pillsbury is a beloved baking brand that has been around for more than 100 years, but its products have never been in the cookie aisle until now." Knowing that people are looking for quick and easy treats, especially when they don't have time to do their own baking, the brand is introducing sweets that are effortless to enjoy.