You Again makes free-from baking mixes based on ancient nutrition and its organic, dairy-free and gluten-free products take inspiration from Ayurvedic principles. Also free from refined sugars and flours, additives and preservatives, the baking mixes are available in varieties like Chocolate Chip Cookie Mix and Oat Ginger Raisin Cookie Mix.
Each of the cookie mixes is packed with specific ingredients to support a different benefit. The brand's own take on the classic chocolate chip cookie, for example, contains adaptogenic ashwagandha, reishi and holy basil to create a sense of calm, relaxation and rest. There's also a cooling Mint Chocolate Cookie mix with beneficial additions like spirulina and cordyceps. Preparing the mixes at home is easy, as they only need a nut or seed butter or coconut oil and water.
What's Driving This Trend
- Free-from Baking Mixes
- Opportunity for disruptive innovation by creating more varieties of free-from, Ayurveda-inspired baking mixes with added health benefits.
- Adaptogenic Ingredients
- Opportunity for disruptive innovation by developing more products that incorporate adaptogenic ingredients, such as ashwagandha, reishi, and holy basil, for relaxation and stress-reducing benefits.
- Ayurvedic Principles in Food
- Opportunity for disruptive innovation by exploring the use of Ayurvedic principles in other food products, like snacks and meal prep kits.
Who This Affects Most
- Food Manufacturing
- Opportunity for disruptive innovation in food manufacturing by incorporating organic, dairy-free, gluten-free, and Ayurveda-inspired ingredients in baking mixes and other food products.
- Health and Wellness
- Opportunity for disruptive innovation in the health and wellness industry by creating Ayurvedic-inspired products that incorporate adaptogenic ingredients and have added health benefits.
- Vegan and Plant-based
- Opportunity for disruptive innovation in the vegan and plant-based industry by exploring the use of Ayurvedic principles and adaptogenic ingredients in vegan baking mixes and other food products.
