Seasonal Alternative Baking Mixes

Simple Mills' Limited-Edition Items Feature Almond Flour

Baking is a science, so working with gluten-free flour can sometimes be a challenge but Simple Mills is making it easier than ever with a pair of alternative baking mixes. The first-ever limited-edition seasonal items from Simple Mills are the Pumpkin Pancake & Waffle Mix and the Apple Cinnamon Muffin & Bread Mix, both of which are made with a base of almond flour. Additionally, these alternative baking mixes contain no more than nine simple ingredients, which promises to appeal to ingredient-conscious consumers.

The mixes are grain-free, plant-based, gluten-free, Non-GMO Project verified, free from artificial ingredients and naturally sweetened. To use the mixes made with whole food ingredients, home bakers only need to add a few fresh ingredients of their own.

Image Credit: Simple Mills

Limited-edition Alternative Baking Mixes
Opportunity to capitalize on the growing demand for seasonal and specialty baking mixes made with alternative ingredients like almond flour.
Ingredient-conscious Consumers
Opportunity to cater to the growing market of consumers who prefer simple, clean, and natural ingredients in their baking mixes.
Gluten-free and Grain-free Baking
Opportunity to tap into the increasing popularity of gluten-free and grain-free baking options for individuals with dietary restrictions or preferences.

Sectors Adopting This

Food and Beverage
Food companies can innovate and develop more limited-edition baking mixes made with alternative flours to meet the demand of health-conscious consumers.
Natural and Organic Products
Opportunity for natural and organic product companies to create baking mixes that are free from artificial ingredients and made with whole food ingredients.
Health and Wellness
Companies in the health and wellness industry can offer gluten-free and grain-free baking mixes as part of a healthy lifestyle and dietary choices.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 21%
Freshness 9%

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