Category
World
Layered Getaways
Trend cluster
Category
Lifestyle
Lodging
Hotels target niche demographics to offer hyper-personalized experiences.
3.3
Trend score
Trend
What is the Lifestyle Lodging trend?
Lifestyle Lodging: Travelers today are looking for far more than just luxurious hotel amenities, which is why niche hotels that cater to the stayers personality type are on the rise. This hyper-personalized means of attracting guests is drawing in new, hard to reach market segments that are looking for specificity in their stay.
Trend themes
Themes within the Lifestyle Lodging trend
Three behaviours holding the trend together01
Hyper-personalization
Niche and boutique hotels are utilizing hyper-personalization to attract hard-to-reach market segments.
02
Artistic Installations
Boutique hotels are incorporating contemporary art installations as part of their design aesthetic and as a way to support local art movements.
03
Sustainable Design
Hotels are embracing sustainable design principles to appeal to environmentally-conscious travelers, utilizing reclaimed materials and natural fibers in their interior design.
Industry implications
What the Lifestyle Lodging trend means for industry
Where the trend changes the playbookFor
Hospitality
Businesses in the hospitality industry can look to these trends to create unique and immersive experiences for guests.
For
Art and Design
Artists and designers can find opportunities to contribute to the aesthetic and functionality of boutique hotels through collaborations and site-specific installations.
For
Sustainability
The trend towards sustainable design and eco-friendly practices in hotels presents opportunities for businesses in the environmental and green industries.
Trend signals
Trend signals for Lifestyle Lodging
Trend score 3.3 out of 10, from popularity 38%, activity 53%, freshness 8%.
Popularity38%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Lifestyle Lodging trend
6 featured examples from Jun 5 to Sep 15, 2014CategoryArt & Design
Contemporary Hipster Hotels
This Sleek Boutique Hotel is Clean, Comfortable and Classy
The hospitality industry can leverage the boutique hotel concept trend to create unique and memorable experiences for guests.
CategoryEco
Sustainable Lifestyle Hotels
Hotel Hotel's Eclectic Interior Design is Stunning and Eccentric
The hospitality industry has an opportunity to provide more sustainable and personalized experiences for travelers
CategoryLifestyle
Engagement Ring Excursions
The 'Engaging Escape' by Mandarin Orange is a Ring-Designing Retreat
Hotels and resorts can offer bespoke and customized experiences for their high-end clientele.
CategoryArt & Design
Quirky Parisian Hotels
The Hotel Edgar Paris Offers a Playful Stay for Adults
The hospitality industry can leverage the trend toward experiential travel by investing in creating unique and innovative hotel concepts.
CategoryArt & Design
Hippie Homage Hotel Rooms
This Charming Boutique Hotel Hosts a Bohemian Sculptural Installation
The hospitality industry can explore integrating art and immersive experiences into their offerings to attract art-loving guests.
CategoryWorld
Remodeled Church Hotels
The Dean Hotel Converts a Missionary Church into a Luxury Hotel Design
Disruptive Innovation Opportunity: Converting religious buildings into luxury hotels creates new opportunities within the hospitality industry, attracting travelers seeking unique…
