Category
World
Layered Getaways
Trend cluster
Category
Curated
Play
Exhibits turn to elements of play and interaction to diversify audiences.
2.0
Trend score
Trend
What is the Curated Play trend?
Curated Play: Museums are seeking out a more youthful demographic by incorporating aspects of play and interaction into displays. Utilizing personalization and child-like imagery to turn installations into fun and informative destinations, these venues allow kids to engage with art and culture through participatory yet educational means.
Trend themes
Themes within the Curated Play trend
Three behaviours holding the trend together01
Interactive Exhibits
Museums and galleries are incorporating interactive exhibits to engage a more youthful demographic.
02
Playful Learning
Displays that use child-like imagery and personalization to make learning fun and informative are becoming popular.
03
Art as Play
Interactive public art sculptures are being installed to encourage exploration and physical activity in a fun, creative way.
Industry implications
What the Curated Play trend means for industry
Where the trend changes the playbookFor
Education
The education industry can utilize interactive exhibits and playful learning techniques to engage students and make learning more enjoyable.
For
Art and Culture
Art galleries and cultural institutions can incorporate playful and interactive elements in their displays to attract a more diverse audience.
For
Recreation
Playgrounds and recreational areas can integrate interactive sculptures and installations to encourage physical activity in a fun and creative way.
Trend signals
Trend signals for Curated Play
Trend score 2.0 out of 10, from popularity 22%, activity 29%, freshness 8%.
Popularity22%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Curated Play trend
5 featured examples from Mar 9 to Oct 13, 2013CategoryLife-Stages
Children-Interacting Art Installations
The Color Me Exhibition Targets Kids' Boundless Creativity
Disruptive innovation opportunity: Incorporate interactive art installations into children's entertainment venues or events to provide a unique and engaging experience.
CategoryArt & Design
Outdoor Workout-Encouraging Playgrounds
Flexible by Darren Goins Promotes Art and Activity
Fitness equipment manufacturers can take advantage of the trend of outdoor playground workouts by developing new lines of products specifically designed for children’s outdoor exe…
CategoryArt & Design
Suspended Canine Exhibits
The Space Pups Ulster Museum Installation Features Hanging Dogs
Artists and designers can utilize innovative inflatable structures to create unique exhibits and installations.
CategoryArt & Design
Amusing Musical Swing Sets
The Baloica Sound Exhibit Adds Some Swinging Musical Notes to Your Day
Companies that design and manufacture playground equipment could incorporate musical elements to create a unique and engaging play experience.
CategoryArt & Design
Playfully Informative Animal Exhibits
Ruff and Jeffers Appeal to a Boy's Curiosity Via Animal Art
Innovative displays and exhibits that mix education and play can enhance children's learning experiences.
