Controlling necessary, yet heavy nutrition through small servings
Implications - Most protein-rich foods are also fat-heavy, such as cheese and meat. This creates a stalemate for health-conscious consumers solved by portion control. This speaks to the modern view of what it means to be healthy, as consumers are placing equal focus on aesthetics and health of the human body.
Trend Themes
-
Portion Control — Brands are producing foods that control necessary yet heavy nutrition through small servings, making it easier for health-conscious consumers to balance health and aesthetics.
-
Gluten-free Alternatives — Brands are offering gluten-free alternatives to common snacks like cheese bread that cater to a wider range of consumers who seeks to avoid gluten and eat healthier overall.
-
Health-oriented Snacking — Brands are catering to consumers looking for healthy snacking options with hangover-curing meat products.
Industry Implications
-
Food and Beverage — This industry is being influenced by portion control trends, gluten-free alternatives, and health-oriented snacking as consumers look for healthy food options while still indulging in the flavors and types of snacks and meals they enjoy.
-
Personal Care and Wellness — The personal care and wellness industry can leverage portion control trends to cater to health-conscious consumers who also value aesthetics.
-
Packaging and Design — Packaging and design firms can support brands offering unique or disruptive products, such as cricket flour protein bars, by creating branding and packaging that presents the products in a palatable way for more traditional consumers.
