Category
Lifestyle
Serial Snacking
Trend cluster
Category
Portioned
Protein
Controlling necessary, yet heavy nutrition through small servings.
2.6
Trend score
Trend
What is the Portioned Protein trend?
Portioned Protein: Most protein-rich foods are also fat-heavy, such as cheese and meat. This creates a stalemate for health-conscious consumers solved by portion control. This speaks to the modern view of what it means to be healthy, as consumers are placing equal focus on aesthetics and health of the human body.
Trend themes
Themes within the Portioned Protein trend
Three behaviours holding the trend together01
Portion Control
Brands are producing foods that control necessary yet heavy nutrition through small servings, making it easier for health-conscious consumers to balance health and aesthetics.
02
Gluten-free alternatives
Brands are offering gluten-free alternatives to common snacks like cheese bread that cater to a wider range of consumers who seeks to avoid gluten and eat healthier overall.
03
Health-oriented snacking
Brands are catering to consumers looking for healthy snacking options with hangover-curing meat products.
Industry implications
What the Portioned Protein trend means for industry
Where the trend changes the playbookFor
Food and Beverage
This industry is being influenced by portion control trends, gluten-free alternatives, and health-oriented snacking as consumers look for healthy food options while still indulging in the flavors and types of snacks and meals they enjoy.
For
Personal Care and Wellness
The personal care and wellness industry can leverage portion control trends to cater to health-conscious consumers who also value aesthetics.
For
Packaging and Design
Packaging and design firms can support brands offering unique or disruptive products, such as cricket flour protein bars, by creating branding and packaging that presents the products in a palatable way for more traditional consumers.
Trend signals
Trend signals for Portioned Protein
Trend score 2.6 out of 10, from popularity 39%, activity 32%, freshness 8%.
Popularity39%
Activity32%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Portioned Protein trend
4 featured examples from May 1, 2014 to Dec 1, 2015CategoryLifestyle
Cricket Flour Protein Bars
Exo's Protein Bars Aim to Make Eating Insects Seem More Acceptable
Innovation opportunity: Exploit the growing market for alternative protein products and develop insect-based food and beverage items.
CategoryLifestyle
Hangover-Thwarting Jerky Snacks
This Snack is the World's First Hangover-Preventing Meat
Businesses in the food and beverage industry can explore opportunities in developing hangover-curing foods or functional food snacks.
CategoryLifestyle
Re-Invented Canned Meats
These Spam Treats Ditch the Can for a More Accessible Snacking Pouch
Established brands can expand their product line by adapting their traditional offerings into snack-sized, portable portions to capitalize on changing consumer habits.
CategoryLifestyle
Breaded Cheese Bites
Brazi Bites' Gluten-Free Snacks Meld Crisp and Cheesy Flavors
The food and beverage industry can explore the development of more gluten-free snack options.
