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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Playtime Packaging

Brands augment products to be toy-like to entertain before even opening

Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
578,944 Total Clicks
Date Range:
Jul 13 — Jul 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

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