Category
Tech
Automated Upkeep
Trend cluster
Category
Eco
Vintage
Eco fashion is blended with retro designs to literally merge the old with the new.
6.0
Trend score
Trend
What is the Eco Vintage trend?
Eco Vintage: Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way.
Trend themes
Themes within the Eco Vintage trend
Three behaviours holding the trend together01
Retro Eco-Fashion
The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt.
02
Repurposed Materials
Designers are exploring new ways to incorporate repurposed materials into their products to create a unique and more ethical identity.
03
Customizable Sustainable Footwear
Designers are creating sustainable and customizable footwear, using materials such as Merino wool and sustainable harvested cherry wood to push the shoe industry towards more eco-friendly options.
Industry implications
What the Eco Vintage trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry offers a wide range of opportunities for businesses to create innovative products that appeal to consumers who are looking for eco-friendly and ethical options
For
Sustainability
The sustainability industry offers opportunities for businesses to explore and promote eco-friendly and renewable products and services.
For
Footwear
The footwear industry provides space for sustainable and eco-friendly designers to create customizable and eco-friendly products.
Trend signals
Trend signals for Eco Vintage
Trend score 6.0 out of 10, from popularity 90%, activity 83%, freshness 8%.
Popularity90%
Activity83%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Eco Vintage trend
5 featured examples from Aug 16, 2013 to Jul 3, 2014CategoryEco
Recycled 50s Attire
Jolene Fung's Graduate Collection Remixes Retro Styling in a Sustainable Way
Disruptive innovation opportunity: Integrate sustainable practices and materials into fashion production to meet the growing demand for eco-friendly clothing.
CategoryEco
Sustainable Retro-Inspired Fashion
The Reformation for Nasty Gal Campaign Stars Sarah Stephens
Disruptive innovation opportunity: Integrate sustainable practices and affordable pricing into the fashion industry, catering to eco-conscious customers.
CategoryEco
Eco-Friendly Interchangeable Shoes
These Eco-Shoes are One-of-a-Kind Customizable Designs
The sustainable fashion industry is disrupting traditional fashion industry practices by focusing on producing clothing and accessories that are eco-friendly, socially responsible…
CategoryEco
Custom Merino Wool Flats
The WoolWalker Invites You to Design Your Own Natural Footwear
The fashion industry can take advantage of the trend of customizable footwear by offering personalized shoe design options.
CategoryEco
Retro Repurposed Purses
The Original Flea Bag is Made Up of Old Leather Material for a Mod Look
The fashion industry can capitalize on the demand for sustainable and vintage-inspired accessories by incorporating repurposed materials and retro designs into their product lines.
