The luxurious New York hotel Mandarin Orange is offering couples the chance to design their own custom engagement ring in the 'Engaging Escape' package. This experience comes with an opportunity to meet with a high-profile jewelry designer while simultaneously enjoying a romantic and relaxing getaway.
While the process of looking for the perfect engagement ring can be a stressful one to say the least, Mandarin Orange creatively decided to turn this timeless tradition into a fun-filled excursion. The 'Engaging Escape' offers couples the opportunity to venture to top jewelry store Doyle & Doyle for a one-on-one ring consultation, a two night stay in a romantic suite that overlooks Central Park and a romantic morning breakfast. This is a great marketing gimmick for Mandarin Orange as they look to book more weddings, bridal showers and engagement parties.
What's Driving This Trend
- Luxury Customization
- Opportunities for luxury hotels and high-end retailers to offer personalized and bespoke experiences to their clientele.
- Romantic Retreats
- The opportunity to offer unique and romantic getaways, with a focus on bespoke experiences.
- Concierge Jewelry
- The emergence of bespoke jewelry services, where jewellery stores offer one-on-one consultations, custom designs, etc.
Who This Affects Most
- Hospitality
- Hotels and resorts can offer bespoke and customized experiences for their high-end clientele.
- Jewelry
- Jewelry brands can offer high-end bespoke customization and one-on-one consultations to cater to the discerning tastes of their clients.
- Travel
- Travel agencies and tour operators can focus on romantic and luxury retreats, with customized and one-of-a-kind experiences.
