In-store refill stations for personal care brands are becoming more popular
Trend - With more personal care businesses marketing their brands' "refillable product" business models, some brands are making the process of refilling products much easier with in-store refill stations that cut out the need to mail back empty packaging before receiving refills.
Insight - As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier. Businesses that are able to help consumers' reduce their environmental impact with minimal effort on their part will be increasingly in-demand as climate change worsens.
Insight - As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier. Businesses that are able to help consumers' reduce their environmental impact with minimal effort on their part will be increasingly in-demand as climate change worsens.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. In-store Refill - As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier.
2. Zero-waste Beauty Hubs - Brands that offer package-free and refillable products while educating consumers about sustainability will be highly valued.
3. Refillable Skincare Fountains - As consumers become more concerned about hygiene and safety, businesses with innovative, hygienic refill systems may gain a competitive edge.
Industry Implications
1. Personal Care and Cosmetics - Brands offering sustainable, refillable products with in-store refill stations may disrupt the personal care and cosmetics industry by catering to eco-conscious consumers.
2. Retail - Retailers that offer refill stations for personal care products may appeal to eco-minded consumers and pioneer a new retail category.
3. Packaging and Recycling - Innovative and eco-friendly solutions to packaging and recycling waste will be in high demand as sustainability becomes a larger priority for businesses and consumers alike.
9 Featured, 76 Examples:
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Date Range:
Aug 20 — Nov 23
Trending:
Hot
Consumer Insight Topics:
