Category
Lifestyle
Assisted Choices
Trend cluster
Category
In-Store
Refill
In-store refill stations for personal care brands are becoming more popular.
6.2
Trend score
Trend
What is the In-Store Refill trend?
In-Store Refill: With more personal care businesses marketing their brands' "refillable product" business models, some brands are making the process of refilling products much easier with in-store refill stations that cut out the need to mail back empty packaging before receiving refills.
Insight
The consumer insight behind the In-Store Refill trend
As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier. Businesses that are able to help consumers' reduce their environmental impact with minimal effort on their part will be increasingly in-demand as climate change worsens.
Trend themes
Themes within the In-Store Refill trend
Three behaviours holding the trend together01
In-Store Refill
As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier.
02
Zero-Waste Beauty Hubs
Brands that offer package-free and refillable products while educating consumers about sustainability will be highly valued.
03
Refillable Skincare Fountains
As consumers become more concerned about hygiene and safety, businesses with innovative, hygienic refill systems may gain a competitive edge.
Industry implications
What the In-Store Refill trend means for industry
Where the trend changes the playbookFor
Personal Care and Cosmetics
Brands offering sustainable, refillable products with in-store refill stations may disrupt the personal care and cosmetics industry by catering to eco-conscious consumers.
For
Retail
Retailers that offer refill stations for personal care products may appeal to eco-minded consumers and pioneer a new retail category.
For
Packaging and Recycling
Innovative and eco-friendly solutions to packaging and recycling waste will be in high demand as sustainability becomes a larger priority for businesses and consumers alike.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for In-Store Refill
Trend score 6.2 out of 10, from popularity 86%, activity 83%, freshness 19%.
Popularity86%
Activity83%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the In-Store Refill trend
9 featured examples from Aug 28, 2020 to Nov 28, 2023CategoryEco
Zero-Waste Beauty Hubs
AROMATICA ZERO STATION is a Sustainable Space in South Korea
Beauty and personal care industry can benefit from creating sustainable beauty products and zero-waste stores that cater to eco-conscious customers while promoting environmental s…
CategoryEco
Body Care Refill Stations
The Body Shop's Store Refill Scheme Supports a Circular Economy
Retailers can implement refill stations and recycling programs to reduce waste, create a more circular economy, and appeal to environmentally conscious consumers, as The Body Shop…
CategoryEco
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
The perfume industry is embracing the concept of refillable fragrances, offering opportunities for brands to innovate and cater to environmentally conscious consumers.
CategoryEco
Kibble Refill Stations
Canidae Offers Eco-Friendly Refills at Select Petco Pet Care Centers
Pet food companies can innovate by creating refillable and eco-friendly packaging for their products.
CategoryEco
Shower Gel Refill Stations
These Stations Replenish Bottles of Nivea Creme Soft or Creme Sensitive
The personal care industry can capitalize on the refill station trend by offering sustainable and convenient solutions to consumers while reducing plastic waste.
CategoryEco
Body Care Refill Stations
The Body Shop Launched Refill Stations in 400 Stores Around the World
The personal care industry has a significant opportunity to reduce plastic waste by adopting refillable and sustainable packaging alternatives, which can help differentiate brands…
CategoryBusiness
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Digital retail solutions and low-waste shopping options are transforming the retail industry.
CategoryEco
Refillable Skincare Fountains
The Life Plankton Elixir Blue Fountain is an In-Store Solution
The Life Plankton Elixir Blue Fountain showcases innovation opportunities in the beauty and skincare industry with its hygienic and refillable packaging.
CategoryEco
Sustainable Chemical Refill Centers
The Friendly Chemical Co. Launches its New Refill Stations
Chemical manufacturers can explore the use of sustainable materials and circular economy models to reduce waste and environmental impact.
