Alcohol bottles and cans adopt convenient and shareable packaging
Trend - Alcohol brands are offering a variety of packaging solutions for consumers looking to drink on-the-go, whether through picnic-friendly packaging or wide-mouthed bottles and cans that help mimic the experience of drinking out of a glass. On top of reducing waste, some of these packaging solutions could also be beneficial for people with disabilities.
Insight - The alcohol industry has become increasingly diverse as consumers have recently shown a preference for options like canned cocktails, spritzers and low-alcohol beers. With this diversity has come the expectation that brands also meet consumers' packaging needs, particularly for waste-reduction purposes and outdoor drinking scenarios.
Insight - The alcohol industry has become increasingly diverse as consumers have recently shown a preference for options like canned cocktails, spritzers and low-alcohol beers. With this diversity has come the expectation that brands also meet consumers' packaging needs, particularly for waste-reduction purposes and outdoor drinking scenarios.
Workshop Question - How is your brand catering to consumers more niche needs and preferences?
Trend Themes
1. On-the-go Packaging - Alcohol brands are offering unique packaging solutions that cater to consumers' drinking needs on the go.
2. Bag-in-box Packaging - Beverage companies are embracing bag-in-box packaging to offer convenience, sustainability and shareability.
3. Single-serve Cocktail Cans - Canned cocktails are becoming increasingly popular among consumers, offering a convenient and hassle-free solution to enjoying premium cocktails.
Industry Implications
1. Beverage Industry - The beverage industry can explore the latest packaging solutions to cater to changing consumer demands for convenience, sustainability, and quality drinking experiences.
2. Hospitality Industry - Bars and restaurants can embrace the new packaging solutions to offer premium drinking experiences in unconventional settings.
3. Packaging Industry - Advancements in packaging technology, such as bag-in-box and wide-mouth containers, can push the packaging industry to embrace sustainability, innovation, and convenience.
6 Featured, 52 Examples:
44,775 Total Clicks
Date Range:
Jul 21 — May 23
Trending:
Average
Consumer Insight Topics:
