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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,596 more

Wide Beverage

Alcohol bottles and cans mimic glasses for easier consumption

Trend - Brands are offering wide-mouthed bottles and cans that help mimic the experience of drinking out of a glass, without actually needing one. On top of reducing the need to use extra dishes, these packaging solutions could also be beneficial for people with disabilities.

Insight - The alcohol industry has become increasingly diverse as consumers have recently shown a preference for options like canned cocktails, spritzers and low-alcohol beers. With this diversity has come the expectation that brands also meet consumers' packaging needs, particularly for waste-reduction purposes and outdoor drinking scenarios.
Workshop Question - How is your brand catering to consumers more niche needs and preferences?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
45,230 Total Clicks
Date Range:
Nov 19 — Jul 21
Trending:
Recent and Warm
Consumer Insight Topics:

Featured Examples

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